If you want to check the changes you make on your website and to determine if they produce positive results, you can use an A / B test. It is a simple method that can help you assure that each new design or any new change in any part of your website, is to improve your conversion rate (Conversion Rate), before you make this change in the code of your website.

The A / B test puts in the past the speculations regarding the optimization of your website and allows you to make decisions based on data. The “we know” can replace “believe” more in labor discussions. Calculating the impact of changes in your measurements as for recordings to Downloads, markets or any other target you as a business, you can make sure that every change will bring favorable results.

A / B Testing in simple words

Imagine one company, Fantastic Company SA, which has an online store that sells wooden Easter eggs. The main aim of the company is to sell more eggs to increase its revenues. So the order process will be the first point that you want to optimize the charge of marketing. The button “market” of each product website is the first thing with which contact visitors when starting the order process. The company group knowing then that this is the most important button on the e-shop which will lead to more clicks ie most markets. With the A / B test, the team will be able to put a red button in version 1 and leave the gray button on the original. Then implement a test A / B which compares the two versions in order to decide which version will give the best results.

Once a sufficient number of visitors and enough information are gathered to get a statistically valid, the company’s team completes the test and can be declared a winner of the two buttons. Assuming that the results showed that 4.5% of visitors clicked the red button “Buy” and only 1% gray, the red button led to a significant rise in conversion rate (Conversion Rate), so the company should design the specific page based on these data. In the following test A / B, Fantastic Company SA will do tests, having assumed that the red buttons on the website of attracting many more visitors than the gray.

What issues of concern to your website or e shop that period ?

Improving your website or your eshop is the only issue that should concern you, because with the same marketing costs you can increase your revenue. Tests A / B is one of the fastest ways to learn more about your visitors and their preferences. The service is primarily used for web optimization, e-shop but also and landing pages Landing Pages. H DigitalUp team composed of people who have knowledge in conversion rates (Conversion Rate), which in collaboration with people inside the company concerned, will examine each conversion needs (Conversion Rate). DigitalUp team composed of people who have knowledge in conversion rates (Conversion Rate), which in collaboration with people inside the company concerned, will examine each conversion needs (Conversion Rate).