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    {"id":41156,"date":"2021-09-22T13:09:37","date_gmt":"2021-09-22T13:09:37","guid":{"rendered":"https:\/\/digitalup.gr\/?page_id=41156"},"modified":"2026-02-19T12:32:06","modified_gmt":"2026-02-19T12:32:06","slug":"google-adwords","status":"publish","type":"page","link":"https:\/\/digitalup.gr\/en\/digital-marketing\/google-adwords\/","title":{"rendered":"Google Adwords"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_id=&#8221;header-esoterikis&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221; el_id=&#8221;extra&#8221;]<\/p>\n<h1>Google Adwords<\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Digital\u00a0<span class=\"cyan\">Marketing<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<div class=\"ult-animation  ult-animate-viewport  ult-no-mobile \" data-animate=\"No Animation\" data-animation-delay=\"0\" data-animation-duration=\"3\" data-animation-iteration=\"1\" style=\"opacity:0;\" data-opacity_start_effect=\"\">[vc_single_image image=&#8221;1020&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;&#8221;]<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=&#8221;inner-service-section&#8221;][vc_column][vc_row_inner el_id=&#8221;main-question&#8221;][vc_column_inner width=&#8221;12\/12&#8243;][vc_column_text]<\/p>\n<h3>You have a business, website or e-shop you want to promote online using campaign on the platform of Google Adwords;<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;12\/12&#8243; el_id=&#8221;service-intro&#8221;][vc_column_text]We are pleased to inform you that our company takes for you the complete manage. With extensive experience, comprehensive expertise and significant portfolio we can make your campaign effective and immediate. In simple words, we will optimize your campaign so that you get maximum benefits at every click you pay, ie same visitors for less money or more visitors for the same money. From whichever side you look at, you just win! At this point, we would like to emphasize something that for us is non-negotiable: our company charge you ONLY when the outcome of our work is ESSENTIAL! Our range of our service.<\/p>\n<p><strong>Do you have a business, website or e-shop you want to promote online using a campaign on the platform of Google AdWords?<\/strong><\/p>\n<p>We are pleased to inform you that our company takes for you the complete manage. With extensive experience, comprehensive expertise and significant portfolio we can make your campaign effective and immediate. In simple words, we will optimize your campaign so that you get maximum benefits at every click you pay, ie same visitors for less money or more visitors for the same money. From whichever side you look at, you just win! At this point, we would like to emphasize something that for us is non-negotiable: our company charge you ONLY when the outcome of our work is ESSENTIAL! Our range of our service.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=&#8221;small-service-section-ipo&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"    >[vc_column_text css=&#8221;&#8221; el_class=&#8221;servise-title&#8221;]<\/p>\n<h4>What is Google Search<\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;btn-service&#8221;]<a href=\"\/en\/digital-marketing\/google-adwords\/google-search\/\">read more<\/a>[\/vc_column_text]\t\t<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"    >[vc_column_text css=&#8221;&#8221; el_class=&#8221;servise-title&#8221;]<\/p>\n<h4>What is Google Display<\/h4>\n<p>[\/vc_column_text][vc_column_text el_id=&#8221;btn-service&#8221;]<a href=\"\/en\/digital-marketing\/google-adwords\/google-display\/\">read more<\/a>[\/vc_column_text]\t\t<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"    >[vc_column_text css=&#8221;&#8221; el_class=&#8221;servise-title&#8221;]<\/p>\n<h4>What is Google Remarketing<\/h4>\n<p>[\/vc_column_text][vc_column_text el_id=&#8221;btn-service&#8221;]<a href=\"\/en\/digital-marketing\/google-adwords\/google-remarketing\/\">read more<\/a>[\/vc_column_text]\t\t<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"    >[vc_column_text css=&#8221;&#8221; el_class=&#8221;servise-title&#8221;]<\/p>\n<h4>What is Performance Max Campaigns<\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;btn-service&#8221;]<a href=\"\/en\/digital-marketing\/google-adwords\/performance-max\/\">read more<\/a>[\/vc_column_text]\t\t<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"    >[vc_column_text css=&#8221;&#8221; el_class=&#8221;servise-title&#8221;]<\/p>\n<h4>What is Merchant Center<\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;btn-service&#8221;]<a href=\"\/en\/digital-marketing\/google-adwords\/google-merchant-center\/\">read more<\/a>[\/vc_column_text]\t\t<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"    >[vc_column_text css=&#8221;&#8221; el_class=&#8221;servise-title&#8221;]<\/p>\n<h4>What is Google Search Console<\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;btn-service&#8221;]<a href=\"\/en\/digital-marketing\/google-adwords\/google-search-console\/\">read more<\/a>[\/vc_column_text]\t\t<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"    >[vc_column_text css=&#8221;&#8221; el_class=&#8221;servise-title&#8221;]<\/p>\n<h4>PmaxPro<\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;btn-service&#8221;]<a href=\"\/en\/digital-marketing\/google-adwords\/performancemax-pmaxpro\/\">read more<\/a>[\/vc_column_text]\t\t<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"    >[vc_column_text css=&#8221;&#8221; el_class=&#8221;servise-title&#8221;]<\/p>\n<div id=\"extra\" class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<h4>YouTube Ads<\/h4>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<a href=\"\/en\/digital-marketing\/google-adwords\/youtube-ads\/\">read more<\/a>[\/vc_column_text]\t\t<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=&#8221;inner-service-section&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1627644870007{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;12\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644479522{border-radius: 1px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_id=&#8221;info-du&#8221;]<span class=\"cyan\">01\/<\/span><\/p>\n<h4>The Company undertakes on your behalf:<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_id=&#8221;section-intro&#8221;]<\/p>\n<ul>\n<li>The full determining of the best for the individual case, Strategic Development<\/li>\n<li>The selection and targeting of ideals resorts Ad Groups<\/li>\n<li>Finding the appropriate keywords for your business<\/li>\n<li>The formation of the optimal and simultaneously rational budget, always according to your own individual requirements and financial capabilities<\/li>\n<li>Promote your ad in the correct directions (like in the most ideal Home Pages, Landing Pages)<\/li>\n<li>The Conversion Tracking<\/li>\n<li>The continuous monitoring of the course of our campaign, with simultaneous optimization movements, when and if needed.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1629726880300{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;12\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span class=\"cyan\">02\/<\/span><\/p>\n<h4>The difference in commercial platform of Google AdWords from amateur, is what we ensure you:<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_id=&#8221;section-intro&#8221;]<\/p>\n<ul>\n<li>Larger, more efficient and effective impact- in your ad visibility, and therefore far better return on your investment (ROI)<\/li>\n<li>Minimize advertising costs<\/li>\n<li>Optimized visibility, clear and indisputable competitive advantage over your competitors<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1632316447182{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;12\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span class=\"cyan\">03\/<\/span><\/p>\n<h3>Is friendly for search engines<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Magento 2 is very friendly for OnSite SEO, as it generates clear URLs that search engines prefer. For example, a Magento 2 URL is in the format: domain.gr\/categoryname\/productname.html as opposed to URLs from other platforms, which may be: domain.gr\/index.php?category_id=53&amp;product_id=20. In addition, it allows us to interfere with meta descriptions without having to configure code or install a plugin.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1632316457342{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;12\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span class=\"cyan\">04\/<\/span><\/p>\n<h3>Provides sophisticated administrator &amp; client rights management<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Magento 2 can support multiple administrators in the admin panel, each with their own different access rights depending on their responsibilities. Furthermore, each customer can be assigned to a different customer group and see different prices. In this way Magento 2 can support B2B sales as well.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1632316474519{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;12\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span class=\"cyan\">05\/<\/span><\/p>\n<h3>Is \u201cmarketing oriented\u201d<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]The purpose of all e-shops is to sell products and Magento 2 is the perfect tool for that! In each product, the administrator may specify additional \/ related products to be displayed in order to push the customer to purchase more. In addition, the administrator can apply massive (or individual) product discounts, create discount coupons or offers (eg free shipping) and take actions to assist sales boost! Finally, the administrator can set additional products to appear in the basket to entice the customer to purchase more.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1632316485159{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;12\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; el_id=&#8221;inner-service-section&#8221; css=&#8221;.vc_custom_1632316503868{background-color: #f8f8f8 !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: left;\">Update your business.<\/h1>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner el_id=&#8221;service-intro&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">DigitalUp is a company with experience and expertise in creating e-shops on the award-winning Magento 2 platform. We do not rely solely on ready-made plugins and modules, but we modify, develop, and evolve them in order to make your e-shop unique.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; el_id=&#8221;slider-service&#8221;][vc_column_inner width=&#8221;1\/2&#8243; el_id=&#8221;service-slide-left&#8221;]<div id=\"ult-carousel-179575275169e771e28189e\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-165388255069e771e281874 \" >[vc_column_text]<span class=\"cy-num\">01\/<\/span><\/p>\n<h3>Connection with bank<\/h3>\n<p>All major Greek banks (Alpha Bank, Eurobank, Piraeus &amp; National Bank) as well as Viva Payments and PayPal<\/p>\n<h3>Connection with SMS<\/h3>\n<p>Delivery services to inform customers about order status<\/p>\n<h3>Erp Connection<\/h3>\n<p>Connection with SMS delivery services to inform customers about order status<\/p>\n<h3>Connection<\/h3>\n<p>With affiliate networks[\/vc_column_text][vc_column_text]<span class=\"cy-num\">02\/<\/span><\/p>\n<h3>Connection with bank<\/h3>\n<p>All major Greek banks (Alpha Bank, Eurobank, Piraeus &amp; 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css=&#8221;&#8221;]Google Ads is Google\u2019s advertising platform that allows you to promote your business across Google Search results, YouTube, partner websites (Display Network), and apps. Using an auction-based model, your ads appear in front of users actively searching for products or services like yours.[\/vc_toggle][vc_toggle title=&#8221;How much does a Google Ads campaign cost?&#8221; css=&#8221;&#8221;]The cost depends on keyword competition, campaign type, advertising goals, and your available budget. You are charged per click (CPC), impression (CPM), or conversion (CPA). You can start with a small daily budget, while at DigitalUp we craft your strategy based on return on investment (ROI).[\/vc_toggle][vc_toggle title=&#8221;What types of ads can I run?&#8221; css=&#8221;&#8221;]There are various campaign types available, including: <a href=\"https:\/\/digitalup.gr\/digital-marketing\/google-adwords\/google-search\/\"><strong>Search Ads<\/strong><\/a> (on Google Search),\u00a0 <a href=\"https:\/\/digitalup.gr\/digital-marketing\/google-adwords\/google-display\/\"><strong>Display Ads<\/strong><\/a> (on partner websites), <strong>Video Ads<\/strong> (on YouTube), <strong>Shopping Ads<\/strong> (for e-shops), <a href=\"https:\/\/digitalup.gr\/digital-marketing\/google-adwords\/performance-max\/\"><strong>Performance Max<\/strong><\/a> (automated campaigns across all Google networks), <a href=\"https:\/\/digitalup.gr\/digital-marketing\/google-adwords\/google-remarketing\/\"><strong>Remarketing Ads<\/strong><\/a> (targeting past visitors who didn\u2019t convert)[\/vc_toggle][vc_toggle title=&#8221;What is the Quality Score?&#8221; css=&#8221;&#8221;]Quality Score is a Google metric that evaluates the relevance and quality of your ads, landing pages, and user experience. 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With extensive&#8230; <a class=\"view-article\" href=\"https:\/\/digitalup.gr\/en\/digital-marketing\/google-adwords\/\">View Article<\/a>","protected":false},"author":1,"featured_media":0,"parent":1496,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"last-level-service.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-41156","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Adwords - Digital Up<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalup.gr\/en\/digital-marketing\/google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords - Digital Up\" \/>\n<meta property=\"og:description\" content=\"[vc_row el_id=&#8221;header-esoterikis&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221; el_id=&#8221;extra&#8221;] Google Adwords [\/vc_column_text][vc_column_text css=&#8221;&#8221;] Digital\u00a0Marketing [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=&#8221;inner-service-section&#8221;][vc_column][vc_row_inner el_id=&#8221;main-question&#8221;][vc_column_inner width=&#8221;12\/12&#8243;][vc_column_text] You have a business, website or e-shop you want to promote online using campaign on the platform of Google Adwords; [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;12\/12&#8243; el_id=&#8221;service-intro&#8221;][vc_column_text]We are pleased to inform you that our company takes for you the complete manage. 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