[vc_row el_id=”header-esoterikis”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”bottom”][vc_column_inner width=”3\/4″][vc_column_text css=”” el_id=”extra”]<\/p>\n

R.O.I.<\/h1>\n

[\/vc_column_text][vc_column_text css=””]<\/p>\n

Digital\u00a0Marketing<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″]

[vc_single_image image=”1020″ img_size=”full” alignment=”right” css=””]<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”inner-service-section”][vc_column][vc_row_inner el_id=”main-question”][vc_column_inner width=”12\/12″][vc_column_text]<\/p>\n

What is the ROI; It is the acronym of Return on Investment (ROI).<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”12\/12″ el_id=”service-intro”][vc_column_text]More\u2026 It arises from the following fraction: ROI = (revenue of an investment \u2013 Cost of investment) \/ Cost of investmentAlways be positive and greater than one.<\/p>\n

An Indicator That Positively Affect The ROI, Is The Life Cycle Of A Customer (CLV).
\nDigitalUp interests us the whole life cycle of a client includes 6 stages:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1632390039811{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1632390046754{border-radius: 1px !important;}”][vc_column_inner width=”1\/2″][vc_column_text el_id=”info-du”]01\/<\/span><\/p>\n

Prospective client:<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Potential customers from research or from lists[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1632390117250{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]02\/<\/span><\/p>\n

New customers:<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Customers who purchase for first time[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1632390647209{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]03\/<\/span><\/p>\n

Active customers:<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Customers who purchase products-services[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1632390657778{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]04\/<\/span><\/p>\n

Repeated customers:<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Customers who want to retain their[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1632390667417{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]05\/<\/span><\/p>\n

Occasional customers:<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Occasional customers: Seasonal clients, customers not repeated[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1632390677361{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]06\/<\/span><\/p>\n

Former customers:<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Customers that have stopped cooperating with us[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_id=”why-us-section”][vc_column][vc_column_text]<\/p>\n

Also at DigitalUp we inspect ROAS:<\/h5>\n

[\/vc_column_text][vc_row_inner][vc_column_inner el_id=”service-intro”][vc_column_text]Return on Ad Spead, which shows how much the performance of each operation of the business is, such as new customer acquisition cost.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” disable_element=”yes” el_id=”slider-service”][vc_column_inner width=”1\/2″ el_id=”service-slide-left”]

[vc_column_text]01\/<\/span><\/p>\n

Connection with bank<\/h3>\n

All major Greek banks (Alpha Bank, Eurobank, Piraeus & National Bank) as well as Viva Payments and PayPal<\/p>\n

Connection with SMS<\/h3>\n

Delivery services to inform customers about order status<\/p>\n

Erp Connection<\/h3>\n

Connection with SMS delivery services to inform customers about order status<\/p>\n

Connection<\/h3>\n

With affiliate networks[\/vc_column_text][vc_column_text]02\/<\/span><\/p>\n

Connection with bank<\/h3>\n

All major Greek banks (Alpha Bank, Eurobank, Piraeus & National Bank) as well as Viva Payments and PayPal<\/p>\n

Connection with SMS<\/h3>\n

Delivery services to inform customers about order status<\/p>\n

Erp Connection<\/h3>\n

Connection with SMS delivery services to inform customers about order status<\/p>\n

Connection<\/h3>\n

With affiliate networks[\/vc_column_text][vc_column_text]03\/<\/span><\/p>\n

Connection with bank<\/h3>\n

All major Greek banks (Alpha Bank, Eurobank, Piraeus & National Bank) as well as Viva Payments and PayPal<\/p>\n

Connection with SMS<\/h3>\n

Delivery services to inform customers about order status<\/p>\n

Erp Connection<\/h3>\n

Connection with SMS delivery services to inform customers about order status<\/p>\n

Connection<\/h3>\n

With affiliate networks[\/vc_column_text][vc_column_text]04\/<\/span><\/p>\n

Connection with bank<\/h3>\n

All major Greek banks (Alpha Bank, Eurobank, Piraeus & National Bank) as well as Viva Payments and PayPal<\/p>\n

Connection with SMS<\/h3>\n

Delivery services to inform customers about order status<\/p>\n

Erp Connection<\/h3>\n

Connection with SMS delivery services to inform customers about order status<\/p>\n

Connection<\/h3>\n

With affiliate networks[\/vc_column_text][vc_column_text]05\/<\/span><\/p>\n

Connection with bank<\/h3>\n

All major Greek banks (Alpha Bank, Eurobank, Piraeus & National Bank) as well as Viva Payments and PayPal<\/p>\n

Connection with SMS<\/h3>\n

Delivery services to inform customers about order status<\/p>\n

Erp Connection<\/h3>\n

Connection with SMS delivery services to inform customers about order status<\/p>\n

Connection<\/h3>\n

With affiliate networks[\/vc_column_text]<\/div><\/div>\t\t\t