{"id":41329,"date":"2021-09-23T15:05:23","date_gmt":"2021-09-23T15:05:23","guid":{"rendered":"https:\/\/digitalup.gr\/?page_id=41329"},"modified":"2026-02-19T12:47:03","modified_gmt":"2026-02-19T12:47:03","slug":"a-b-test","status":"publish","type":"page","link":"https:\/\/digitalup.gr\/en\/digital-marketing\/a-b-test\/","title":{"rendered":"A \/ b test"},"content":{"rendered":"

[vc_row el_id=”header-esoterikis”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”bottom”][vc_column_inner width=”3\/4″][vc_column_text css=”” el_id=”extra”]<\/p>\n

\u0391 \/ \u0392\u00a0test<\/h1>\n

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Digital\u00a0Marketing<\/span><\/h2>\n

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If you want to check the changes you make on your website and to determine if they produce positive results, you can use an A \/ B test.<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”12\/12″ el_id=”service-intro”][vc_column_text] It is a simple method that can help you assure that each new design or any new change in any part of your website, is to improve your conversion rate (Conversion Rate), before you make this change in the code of your website.<\/p>\n

The A \/ B test puts in the past the speculations regarding the optimization of your website and allows you to make decisions based on data. The \u201cwe know\u201d can replace \u201cbelieve\u201d more in labor discussions. Calculating the impact of changes in your measurements as for recordings to Downloads, markets or any other target you as a business, you can make sure that every change will bring favorable results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644870007{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644479522{border-radius: 1px !important;}”][vc_column_inner width=”1\/2″][vc_column_text el_id=”info-du”]01\/<\/span><\/p>\n

A \/ B Testing in simple words<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Imagine one company, Fantastic Company SA, which has an online store that sells wooden Easter eggs. The main aim of the company is to sell more eggs to increase its revenues. So the order process will be the first point that you want to optimize the charge of marketing. The button \u201cmarket\u201d of each product website is the first thing with which contact visitors when starting the order process. The company group knowing then that this is the most important button on the e-shop which will lead to more clicks ie most markets. With the A \/ B test, the team will be able to put a red button in version 1 and leave the gray button on the original. Then implement a test A \/ B which compares the two versions in order to decide which version will give the best results.<\/p>\n

Once a sufficient number of visitors and enough information is are gathered to get a statistically valid, the company\u2019s team completes the test and can be declared a winner of the two buttons. Assuming that the results showed that 4.5% of visitors clicked the red button \u201cBuy\u201d and only 1% gray, the red button led to a significant rise in conversion rate (Conversion Rate), so the company should design the specific page based on these data. In the following test A \/ B, Fantastic Company SA will do tests, having assumed that the red buttons on the website of attracting many more visitors than the gray.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1632409473675{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]02\/<\/span><\/p>\n

Which are the issues of concern on your website or eshop this period?<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Improving your website or your eshop is the only issue that should concern you, because with the same marketing costs you can increase your revenue. Tests A \/ B is one of the fastest ways to learn more about your visitors and their preferences. The service is primarily used for web optimization, e-shop but also and landing pages Landing Pages. H DigitalUp team composed of people who have knowledge in conversion rates (Conversion Rate), which in collaboration with people inside the company concerned, will examine each conversion needs (Conversion Rate). DigitalUp team composed of people who have knowledge in conversion rates (Conversion Rate), which in collaboration with people inside the company concerned, will examine each conversion needs (Conversion Rate).<\/p>\n

Improving your website or your eshop is the only issue that should concern you, as you can increase your revenue with the same marketing costs. Tests A \/ B is one of the fastest ways to learn more about your visitors and their preferences. The service is primarily used for web optimization, e-shop but also for Landing Pages. DigitalUp team composed of people who are specialized in Conversion Rate issues, and in collaboration with people inside each company concerned, examine the conversion needs each time.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” css=”.vc_custom_1632408117556{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes”][vc_column_inner width=”1\/2″][vc_column_text]03\/<\/span><\/p>\n

1st Page Or Nothing!<\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]A place in first page in search engines clearly is the dream of every businessman who wants to be discerned to the magical world of the internet. To make the dream a reality requires the correct and complete (sometimes even and imaginative) exploitation of all super-valuable tools available to create a premium online presence.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” css=”.vc_custom_1632408122700{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes”][vc_column_inner width=”1\/2″][vc_column_text]04\/<\/span><\/p>\n

1st Page = Displayed Of Course To More Users!<\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]The basic rule that makes a company or event stand out from the competition is sure the creation of a strong brand awareness (brand awareness product \/ service). As for the internet, the appearance of a site or e-shop on the first page, through good and professional web promotion, is an indication that the site or the e-shop has tendencies to increasing traffic, and professional web promotion strengthens the image and the brand awareness of your products and services.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” css=”.vc_custom_1632408135669{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes”][vc_column_inner width=”1\/2″][vc_column_text]05\/<\/span><\/p>\n

More Clicks = More Sales And Profits!<\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]The increasing flow of visitors and the increasing flow of clicks associated with the site or your e-shop, means practical and over time possible loyalty brand (loyal customers \/ fans of the product \u2013 service), which in turn will further expand your advertising momentum. Essentially, the difficult task is to \u201cunstick the wheel from the mud \u2018\u201d and then the \u201cwheel will accelerate\u201d exponentially. More clicks equals more traffic, more traffic equals more sales chances and profit and of course much higher visibility.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” css=”.vc_custom_1632408144999{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” el_id=”inner-service-section” css=”.vc_custom_1632408150024{background-color: #f8f8f8 !important;}”][vc_column][vc_column_text]<\/p>\n

DigitalUp \u2013 Trust The Pioneers On SEO Issues<\/h1>\n

[\/vc_column_text][vc_row_inner][vc_column_inner el_id=”service-intro”][vc_column_text]In DigitalUp the main pillar of an effective and ultimately profitable Web promotion campaign (SEO) is clearly detailed and methodical analysis and assessment of competition. Knowing the product \/ service you want to promote and knowing both what you experience (analysis of competitive advantages \/ disadvantages, PEST Analysis, etc.), depending you select and organize appropriate site promotion campaign (SEO). The detection and proper utilization of the most appropriate keywords keywords keywords (words and key phrases) is a very important strategy, but not the only one. The details and in-depth knowledge of the subject is what makes the difference and is a guarantee of high quality services which will result![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” disable_element=”yes” el_id=”slider-service”][vc_column_inner width=”1\/2″ el_id=”service-slide-left”]