{"id":42255,"date":"2021-11-02T15:30:40","date_gmt":"2021-11-02T15:30:40","guid":{"rendered":"https:\/\/digitalup.gr\/?page_id=42255"},"modified":"2026-02-19T13:19:43","modified_gmt":"2026-02-19T13:19:43","slug":"pinterest","status":"publish","type":"page","link":"https:\/\/digitalup.gr\/en\/digital-marketing\/social-media\/pinterest\/","title":{"rendered":"Pinterest"},"content":{"rendered":"

[vc_row el_id=”header-esoterikis”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”bottom”][vc_column_inner width=”3\/4″][vc_column_text css=”” el_id=”extra”]<\/p>\n

Pinterest<\/h1>\n

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Social\u00a0Media<\/span><\/h2>\n

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[vc_single_image image=”1020″ img_size=”full” alignment=”right” css=””]<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”inner-service-section”][vc_column][vc_row_inner el_id=”main-question”][vc_column_inner width=”12\/12″][vc_column_text]<\/p>\n

Why use Pinterest to promote your business?<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”12\/12″ el_id=”service-intro”][vc_column_text]In 2021, Pinterest is one of the largest social media networks with more than 450 million active users. By that mean, Pinterest may reach a wide audience exploiting the power of image and video. In other words, using the Pinterest advertising platform you can make your brand visible to wide audience that will be interested in it and then shop your products!<\/p>\n

Another interesting statistic for Pinterest is that in 2020 there was an increase of 300% regarding add to carts and check outs![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1635866824423{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1635866830775{border-radius: 1px !important;}”][vc_column_inner width=”1\/2″][vc_column_text el_id=”info-du”]01\/<\/span><\/p>\n

How do we design your brand strategy on Pinterest?<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]The strategic design on Pinterest is carried out adjusted on the broader strategy of the brand and performed in combination with the other social media that have been selected for the promotion of your business. The first step is to create a business account.<\/p>\n

Then we set our goals: increase brand awareness, sales, etc. It is important to know our audience to take advantage of the potentials provided to us for the right targeting!<\/p>\n

With the right visuals (photos & videos) and using the right links we are ready to advertise on Pinterest![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1635866863023{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]02\/<\/span><\/p>\n

More information about the platform:<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Using Pinterest, we can always monitor the performance of our ads either through the platform itself or through Google Analytics.<\/p>\n

Remember: on Pinterest, users search for keyword-based content, so SEO is essential at this stage too! We use descriptions with popular keywords while we do not neglect to update them and of course we always add links to drive visits online!<\/p>\n

Ready to discover the creative world of Pinterest?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” css=”.vc_custom_1632316447182{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes”][vc_column_inner width=”1\/2″][vc_column_text]03\/<\/span><\/p>\n

Is friendly for search engines<\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Magento 2 is very friendly for OnSite SEO, as it generates clear URLs that search engines prefer. For example, a Magento 2 URL is in the format: domain.gr\/categoryname\/productname.html as opposed to URLs from other platforms, which may be: domain.gr\/index.php?category_id=53&product_id=20. In addition, it allows us to interfere with meta descriptions without having to configure code or install a plugin.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” css=”.vc_custom_1632316457342{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes”][vc_column_inner width=”1\/2″][vc_column_text]04\/<\/span><\/p>\n

Provides sophisticated administrator & client rights management<\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Magento 2 can support multiple administrators in the admin panel, each with their own different access rights depending on their responsibilities. Furthermore, each customer can be assigned to a different customer group and see different prices. In this way Magento 2 can support B2B sales as well.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” css=”.vc_custom_1632316474519{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes”][vc_column_inner width=”1\/2″][vc_column_text]05\/<\/span><\/p>\n

Is \u201cmarketing oriented\u201d<\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]The purpose of all e-shops is to sell products and Magento 2 is the perfect tool for that! In each product, the administrator may specify additional \/ related products to be displayed in order to push the customer to purchase more. In addition, the administrator can apply massive (or individual) product discounts, create discount coupons or offers (eg free shipping) and take actions to assist sales boost! Finally, the administrator can set additional products to appear in the basket to entice the customer to purchase more.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” css=”.vc_custom_1632316485159{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” el_id=”inner-service-section” css=”.vc_custom_1635866541351{background-color: #f8f8f8 !important;}”][vc_column][vc_column_text]<\/p>\n

Increasing your engagement with your audience is achieved by building communication funnels with it.<\/h1>\n

[\/vc_column_text][vc_row_inner][vc_column_inner el_id=”service-intro”][vc_column_text]The content strategy may differ from company to company and from sector to sector. DigitalUp team research, proposes and publishes to your Facebook business information that your audience is interested in. Of course, all these are achieved through the existence of a Business Page on which we implement based on your website.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” disable_element=”yes” el_id=”slider-service”][vc_column_inner width=”1\/2″ el_id=”service-slide-left”]