{"id":46953,"date":"2024-03-12T14:40:20","date_gmt":"2024-03-12T14:40:20","guid":{"rendered":"https:\/\/digitalup.gr\/branding-design\/art-direction-concept\/"},"modified":"2026-02-19T15:03:21","modified_gmt":"2026-02-19T15:03:21","slug":"art-direction-concept","status":"publish","type":"page","link":"https:\/\/digitalup.gr\/en\/branding-design\/art-direction-concept\/","title":{"rendered":"Art Direction & Concept"},"content":{"rendered":"

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Art Direction & Concept<\/h1>\n

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Branding<\/span>\u00a0& Design<\/h2>\n

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Concept & Art Direction: Combining creativity and strategy<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”12\/12″ el_id=”service-intro”][vc_column_text]The Art Direction service combines artistic creativity with strategic thinking. Our goal is to create campaigns & visuals that meet your needs, enhancing the image of your brand and its recognition.<\/p>\n

What the Art Direction service offers:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1635934789743{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1635934795358{border-radius: 1px !important;}”][vc_column_inner width=”1\/2″][vc_column_text el_id=”info-du”]01\/<\/span><\/p>\n

Concept Creation & Strategic Approach<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Each project begins with an in-depth analysis of the needs and target audience, with the aim of creating a strategic idea, a campaign concept or a seasonal photography\/videography.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1635934826750{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]02\/<\/span><\/p>\n

Art Direction for photos and videos<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]We direct and edit photo shoots and videos, ensuring a flawless visual result together with professional photographers, videographers and other partners[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1710255377118{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]03\/<\/span><\/p>\n

Presence at the production day<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Physical presence of our team in the photography\/videography with the aim of the best possible results and flexibility[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1710255586437{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]04\/<\/span><\/p>\n

Creation of Moodboards & Guidelines<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]The creation of moodboards and guidelines is a key part of the Art Direction process, laying the foundations for uniformity, coherence and clarity in every visual creation, with material collection, organization and the specifications for each visual.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1710255256199{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]05\/<\/span><\/p>\n

Editing Process & Consulting<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]After the creation of the audiovisual material, we offer consulting services throughout the process of the final editing of the files with the aim of the best result.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” css=”.vc_custom_1635933231054{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes”][vc_column_inner width=”1\/2″][vc_column_text]05\/<\/span><\/p>\n

Is \u201cmarketing oriented\u201d<\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]The purpose of all e-shops is to sell products and Magento 2 is the perfect tool for that! In each product, the administrator may specify additional \/ related products to be displayed in order to push the customer to purchase more. In addition, the administrator can apply massive (or individual) product discounts, create discount coupons or offers (eg free shipping) and take actions to assist sales boost! Finally, the administrator can set additional products to appear in the basket to entice the customer to purchase more.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” css=”.vc_custom_1635933240390{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_id=”why-us-section” css=”.vc_custom_1746712235295{background-color: #F8F8F8 !important;}”][vc_column][vc_column_text css=”” el_id=”grey-title”]<\/p>\n

Why Choose DigitalUp?<\/h5>\n

[\/vc_column_text][vc_row_inner][vc_column_inner el_id=”service-intro”][vc_column_text]If you are thinking of investing in a new campaign for your brand, creating product photos for your eshop or enhancing your website with branded material, then the Art Direction team is here for you.<\/p>\n

Do not hesitate to contact us to discuss your needs and offer you a personalised proposal.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” el_id=”inner-service-section” css=”.vc_custom_1635933252433{background-color: #f8f8f8 !important;}”][vc_column][vc_column_text]<\/p>\n

Update your business.<\/h1>\n

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DigitalUp is a company with experience and expertise in creating e-shops on the award-winning Magento 2 platform. We do not rely solely on ready-made plugins and modules, but we modify, develop, and evolve them in order to make your e-shop unique.<\/p>\n

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