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Microsoft Ads<\/h1>\n

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Digital\u00a0Marketing<\/span><\/h2>\n

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What are Microsoft Ads?<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”12\/12″ el_id=”service-intro”][vc_column_text css=””]Microsoft Ads (formerly Bing Ads) are one of the most underrated yet highly effective performance channels. With access to Bing, Yahoo, MSN, Outlook, Microsoft Edge and the Microsoft Audience Network, they offer high purchase intent, lower CPC and significantly less competition compared to Google Search.<\/p>\n

At DigitalUp, we leverage Microsoft Ads as a strategic complementary channel to increase conversions and reduce costs \u2014 especially in industries where desktop users and B2B audiences have high value.
\n[\/vc_column_text][vc_column_text css=””] \r\n Book a Free Strategy Session<\/span>\r\n <\/button>\r\n\r\n

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<\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"row check-menu\">\n\t\t<div class=\"col-md-3\">\n\t\t\t<p><span class=\"titlos-ipiresion\">Services that you intrested<\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"col-md-9\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-178\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first\"><label><span class=\"wpcf7-list-item-label\">E-shop<\/span><input type=\"checkbox\" name=\"checkbox-178[]\" value=\"E-shop\" \/><\/label><\/span><span class=\"wpcf7-list-item\"><label><span class=\"wpcf7-list-item-label\">Website<\/span><input type=\"checkbox\" name=\"checkbox-178[]\" value=\"Website\" \/><\/label><\/span><span class=\"wpcf7-list-item\"><label><span class=\"wpcf7-list-item-label\">Redesign<\/span><input type=\"checkbox\" name=\"checkbox-178[]\" value=\"Redesign\" \/><\/label><\/span><span class=\"wpcf7-list-item\"><label><span class=\"wpcf7-list-item-label\">Google Ads<\/span><input type=\"checkbox\" name=\"checkbox-178[]\" value=\"Google Ads\" \/><\/label><\/span><span class=\"wpcf7-list-item\"><label><span class=\"wpcf7-list-item-label\">PmaxPro<\/span><input type=\"checkbox\" name=\"checkbox-178[]\" value=\"PmaxPro\" \/><\/label><\/span><span class=\"wpcf7-list-item\"><label><span class=\"wpcf7-list-item-label\">Social Media<\/span><input type=\"checkbox\" name=\"checkbox-178[]\" value=\"Social Media\" \/><\/label><\/span><span class=\"wpcf7-list-item last\"><label><span class=\"wpcf7-list-item-label\">Email Marketing<\/span><input type=\"checkbox\" name=\"checkbox-178[]\" value=\"Email Marketing\" \/><\/label><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<!--\n\n<div id=\"accept-block\">\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-572\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-572\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I have read and accept the <a href=\"\/en\/privacy-policy\/\">privacy policy<\/a>.<\/span><\/label><\/span><\/span><\/span>\n<\/div>\n\n-->\n<span class=\"wpcf7-form-control-wrap recaptcha\" data-name=\"recaptcha\"><span data-sitekey=\"6Lc70HUqAAAAAIZBW5PsWdM6USmE7QXIen11eW25\" class=\"wpcf7-form-control wpcf7-recaptcha g-recaptcha\"><\/span>\r\n<noscript>\r\n\t<div class=\"grecaptcha-noscript\">\r\n\t\t<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/recaptcha\/api\/fallback?k=6Lc70HUqAAAAAIZBW5PsWdM6USmE7QXIen11eW25\" frameborder=\"0\" scrolling=\"no\" width=\"310\" height=\"430\">\r\n\t\t<\/iframe>\r\n\t\t<textarea name=\"g-recaptcha-response\" rows=\"3\" cols=\"40\" placeholder=\"reCaptcha Response Here\">\r\n\t\t<\/textarea>\r\n\t<\/div>\r\n<\/noscript>\r\n<\/span>\n\t<p><span id=\"wpcf7-6a7daaded81c7-wrapper\" class=\"wpcf7-form-control-wrap honeypot-36-wrap\" data-cf7apps-honeypot=\"honeypot-36\" style=\"display: block;\n\t\t width: 0px;\n\t\t height: 0px;\n\t\t padding: 0px;\n\t\t border: 1px solid transparent;\n\t\t display: block;\n\t\t overflow: hidden;\n\t\t \"><input type=\"hidden\" name=\"honeypot-36-random-hash\" value=\"24246011\"><label\n\t\t for=\"wpcf7-6a7daaded81c7-field\"\n\t\t class=\"hp-message\"\n >Please leave this field empty.<\/label><input\n\t id=\"wpcf7-6a7daaded81c7-field\"\n\t \n\t class=\"wpcf7-form-control wpcf7-text\"\n\t type=\"text\"\n\t name=\"zhgbemhn9sgt\"\n\t value=\"\"\n\t size=\"40\"\n\t autocomplete=\"new-password\"\n\t tabindex=\"1000\"\n \/><\/span>\n\t<\/p>\n\t<p><button class=\"My-circle-Button has-spinner\"><span>SEND THE MESSAGE<\/span><\/button>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n <\/div>\r\n <\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644870007{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644479522{border-radius: 1px !important;}”][vc_column_inner width=”1\/2″][vc_column_text css=”” el_id=”info-du”]<span class=\"cyan\">01\/<\/span><\/p>\n<h4>Key Advantages<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]<\/p>\n<ul>\n<li>Lower CPC & CPA: In many industries, CPC is 20\u201340% lower than Google Search, while CPA can be significantly more efficient due to reduced competition.<\/li>\n<li>High purchase intent: Bing\u2019s audience often consists of professionals, decision\u2011makers and users with strong buying power.<\/li>\n<li>Strong desktop presence: With Bing pre\u2011installed on Windows and Edge, Microsoft Ads hold a significant share of desktop searches.<\/li>\n<li>Ideal for B2B: The unique LinkedIn Profile Targeting allows targeting by industry, job function and company size \u2014 something no other platform offers.<\/li>\n<li>Less competition: Fewer advertisers mean higher Share of Voice and better ad placements.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1629726880300{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]<span class=\"cyan\">02\/<\/span><\/p>\n<h4>Where Your Ads Appear<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]Microsoft Ads appear on: Bing Search, Yahoo Search, MSN, Outlook, Microsoft Edge, Windows Search and the Microsoft Audience Network (partner sites). This provides a multi\u2011channel ecosystem with millions of users in premium environments.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1629726938172{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text css=”” el_class=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]<span class=\"cyan\">03\/<\/span><\/p>\n<h4>What We Offer<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]<\/p>\n<ul>\n<li>Strategy & market analysis: Keyword research, competitor analysis and audience segmentation.<\/li>\n<li>Technical implementation: Account setup, conversion tracking, UET tag, audience setup.<\/li>\n<li>Campaign creation: Search, Audience, Shopping, Remarketing.<\/li>\n<li>Continuous optimization: Bid adjustments, negative keywords, ad copy testing, audience refinement.<\/li>\n<li>Reporting & insights: Clear reports focused on ROI, CPA and conversion value.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1785757648720{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”12\/12″][vc_column_text css=”” el_class=”undeline-sect”][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]<span class=\"cyan\">04\/<\/span><\/p>\n<h4>Types of Microsoft Ads Campaigns<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]<\/p>\n<ul>\n<li>Search Ads: Appear when users search for products or services \u2014 ideal for high purchase intent.<\/li>\n<li>Audience Ads: Native ads on MSN, Outlook, Edge and other Microsoft properties.<\/li>\n<li>Shopping Ads: Product\u2011based ads via Microsoft Merchant Center, ideal for e\u2011commerce.<\/li>\n<li>Remarketing Campaigns: Target users who have already visited your website.<\/li>\n<li>App Install Campaigns: Promote applications to Windows & mobile users.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” el_id=”why-us-section” css=”.vc_custom_1747224058226{background-color: #f8f8f8 !important;}”][vc_column][vc_column_text css=””]<\/p>\n<h5>\u03a0\u03c9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03c9\u03c6\u03b5\u03bb\u03b7\u03b8\u03b5\u03af \u03c4\u03bf eshop \u03c3\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03bc\u03b1\u03c2 PmaxPro;<\/h5>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner el_id=”service-intro”][vc_column_text css=”” el_id=”grey-content”]<span style=\"font-weight: 400;\">\u039c\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 PmaxPro \u03c4\u03b7\u03c2 DigitalUp, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03bb\u03cd\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03b5\u03c4\u03b5 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 Performance Max. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03c9\u03c6\u03b5\u03bb\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03b1\u03c0\u03cc:<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” disable_element=”yes” el_id=”slider-service”][vc_column_inner width=”1\/2″ el_id=”service-slide-left”]<div id=\"ult-carousel-14301972816a7daaded8821\" class=\"ult-carousel-wrapper ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-6787204226a7daaded87c3 \" >[vc_column_text css=””]<span class=\"cy-num\">01\/<\/span><\/p>\n<h6>\u0391\u03ba\u03c1\u03b9\u03b2\u03ae\u03c2 \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03a7\u03c1\u03cc\u03bd\u03bf:<\/h6>\n<p>\u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 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img_size=”full” css=””][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”cta_2025″][vc_column][vc_column_text css=”” el_id=”cta_one”]Your goals deserve the right digital strategy.[\/vc_column_text][vc_column_text css=”” el_id=”cta_two”]Together we will design the solution that suits you.[\/vc_column_text][vc_column_text css=””]<button class=\"My-circle-Button\"><a href=\"https:\/\/digitalup.gr\/en\/contact\/\">Contact us<\/a><\/button>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=”jobs-section”][vc_column][vc_column_text css=”” el_class=”sp_title”]Frequently Asked Questions (FAQ)[\/vc_column_text][vc_toggle title=”How does targeting work in Microsoft Ads?” css=””]Targeting is based on: Keywords, Demographics, Device targeting, Location targeting, In\u2011market & affinity audiences, Remarketing audiences, LinkedIn profile targeting (industry, job function, company size). LinkedIn targeting is a unique advantage for B2B brands.[\/vc_toggle][vc_toggle title=”How much do Microsoft Ads cost?” css=””]Microsoft Ads are often more cost\u2011effective than Google Search:<\/p>\n<ul>\n<li>CPC: \u20ac0.10\u2013\u20ac0.60<\/li>\n<li>CPA: 10\u201330% lower<\/li>\n<\/ul>\n<p>Monthly testing budget: \u20ac300\u2013\u20ac800. Lower competition allows higher performance with smaller budgets.[\/vc_toggle][vc_toggle title=”Are Microsoft Ads the same as Bing Ads?” css=””]Yes. Bing Ads were rebranded to Microsoft Ads and now cover more channels beyond Bing.[\/vc_toggle][vc_toggle title=”What is the UET tag?” css=””]It is Microsoft\u2019s tracking tag that records conversions, builds remarketing audiences and provides insights.[\/vc_toggle][vc_toggle title=”Is Bing traffic high quality?” css=””]Yes, Bing users are often older, have higher purchasing power and show strong buying intent.[\/vc_toggle][vc_toggle title=”Do Microsoft Ads work with GA4?” css=””]Yes, <a href=\"https:\/\/digitalup.gr\/en\/digital-marketing\/google-analytics-4\/\">GA4 <\/a>can analyze traffic and conversions from Microsoft Ads, while tracking is implemented through UET.[\/vc_toggle][vc_toggle title=”Can I import my Google Ads campaigns into Microsoft Ads?” css=””]Yes, Microsoft Ads support direct import from<a href=\"https:\/\/digitalup.gr\/en\/digital-marketing\/google-adwords\/\"> Google Ads<\/a>, enabling fast setup and consistent structure.[\/vc_toggle][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row el_id=”header-esoterikis”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”bottom”][vc_column_inner width=”3\/4″][vc_column_text css=”” el_id=”extra”] Microsoft Ads [\/vc_column_text][vc_column_text css=””] Digital\u00a0Marketing [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”inner-service-section”][vc_column][vc_row_inner el_id=”main-question”][vc_column_inner width=”12\/12″][vc_column_text css=””] What are Microsoft Ads? [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”12\/12″ el_id=”service-intro”][vc_column_text css=””]Microsoft Ads (formerly Bing Ads) are one of the most underrated yet highly effective performance channels. With access to Bing, Yahoo, MSN, Outlook, Microsoft Edge and the Microsoft Audience Network, they… <a class=\"view-article\" href=\"https:\/\/digitalup.gr\/en\/digital-marketing\/microsoft-ads\/\">View Article<\/a>","protected":false},"author":1,"featured_media":0,"parent":1496,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"last-level-service.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-50892","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft Ads - Digital Up<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalup.gr\/en\/digital-marketing\/microsoft-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft Ads - Digital Up\" \/>\n<meta property=\"og:description\" content=\"[vc_row el_id=”header-esoterikis”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”bottom”][vc_column_inner width=”3\/4″][vc_column_text css=”” el_id=”extra”] Microsoft Ads [\/vc_column_text][vc_column_text css=””] Digital\u00a0Marketing [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”inner-service-section”][vc_column][vc_row_inner el_id=”main-question”][vc_column_inner width=”12\/12″][vc_column_text css=””] What are Microsoft Ads? [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”12\/12″ el_id=”service-intro”][vc_column_text css=””]Microsoft Ads (formerly Bing Ads) are one of the most underrated yet highly effective performance channels. With access to Bing, Yahoo, MSN, Outlook, Microsoft Edge and the Microsoft Audience Network, they... 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