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    {"id":41770,"date":"2021-10-27T13:45:36","date_gmt":"2021-10-27T13:45:36","guid":{"rendered":"https:\/\/digitalup.gr\/?post_type=portfolio&#038;p=41770"},"modified":"2025-08-20T10:31:04","modified_gmt":"2025-08-20T10:31:04","slug":"ckontova","status":"publish","type":"portfolio","link":"https:\/\/digitalup.gr\/en\/portfolio\/ckontova\/","title":{"rendered":"Ckontova"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_id=&#8221;project-template&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;project-content&#8221;][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text el_id=&#8221;project-title&#8221;]<\/p>\n<h1>Ckontova<\/h1>\n<p>[\/vc_column_text][vc_column_text el_id=&#8221;industry-name&#8221;]<\/p>\n<h2><strong>Industry<\/strong>: Fashion Designer Brand<\/h2>\n<p>[\/vc_column_text][vc_raw_html css=&#8221;&#8221;]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5ja29udG92YS5jb20lMkYlMjIlMjB0YXJnZXQlM0QlMjJfYmxhbmslMjIlM0UlM0NidXR0b24lMjBjbGFzcyUzRCUyMk15LWNpcmNsZS1CdXR0b24lMjIlM0UlM0NzcGFuJTNFVmlzaXQlMjBPbmxpbmUlM0MlMkZzcGFuJTNFJTNDJTJGYnV0dG9uJTNFJTNDJTJGYSUzRQ==[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; el_id=&#8221;section-start&#8221;][vc_column_text css=&#8221;&#8221; el_id=&#8221;section-intro&#8221;] Christina Kontova envisioned and created a brand that combines elegance with a minimalist aesthetic, through clothing that harmoniously embraces the female figure and adapts to every moment of the day, from the office in the morning to evening outings. With clean lines, subtle details, and an emphasis on comfort, every creation of ckontova flatters the body, offering a sense of accessible luxury that perfectly accompanies the modern woman in her daily life.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Since 2018, DigitalUp has been strategically collaborating with the ckontova brand, building a relationship based on mutual trust and creative development. Beyond technical support, DigitalUp has stood as a valuable partner in the development of the brand\u2019s digital presence, contributing to the promotion of its aesthetic identity and commercial strength.<\/p>\n<p>With consistency, vision, and a deep understanding of the fashion industry, DigitalUp has strengthened ckontova\u2019s image in a highly competitive environment, providing the necessary stability and exposure for it to stand out.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;48547&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644870007{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644479522{border-radius: 1px !important;}&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;info-du&#8221;]About the project[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;section-intro&#8221;]Having deeply understanding the brand, the project was set up according to international designers\u2019 brands.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;info-du&#8221;]What we did[\/vc_column_text][vc_column_text]01. Design &amp; Development<br \/>\n02. Digital Marketing &amp; Social Media Presence<br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;&#8221;]At DigitalUp, we believe that every brand has the potential to stand out. We created a website for ckontova that not only meets but exceeds international fashion standards, combining impressive design with flawless functionality. From browsing to completing a purchase, our goal was to provide a unique user experience. Our team, with expertise in the fashion industry and made up of designers, developers, and marketers, created a platform that strengthens the brand&#8217;s identity and enhances its position in the market.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;]<div id=\"ult-carousel-41994270269e76ee4d4fab\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-220538344869e76ee4d4f59 \" >[vc_single_image image=&#8221;48550&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;48552&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;48554&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;48556&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;48558&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;]<\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-220538344869e76ee4d4f59').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-220538344869e76ee4d4f59').slick({dots: true,autoplaySpeed: \"5000\",speed: \"300\",infinite: true,arrows: false,slidesToScroll:1,slidesToShow:1,swipe: true,draggable: true,touchMove: true,pauseOnHover: true,pauseOnFocus: false,responsive: [\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1026,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1,  \n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1025,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 760,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t],pauseOnDotsHover: true,customPaging: function(slider, i) {\n                   return '<i type=\"button\" style= \"color:#000000;\" class=\"ultsl-record\" data-role=\"none\"><\/i>';\n                },});\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t[\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644989829{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]<span class=\"cyan\">01\/<\/span><br \/>\nDesign &amp; Development[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;&#8221;]The new ckontova e-shop exudes minimal luxury and highlights the elegance of designer Christina Kontova through clean lines and a neutral color palette. The DigitalUp team developed a website that combines dynamic images and videos to showcase the brand\u2019s creations, while maintaining the aesthetic and identity of ckontova. The distinctive use of typography helps optimize the presentation of commercial information without losing the brand\u2019s detail. The website was developed on the Magento 2 platform and includes integration with the SoftOne system to enhance the smooth operation and commercial growth of the brand. This section also refers to the main features of the e-shop, such as responsive design, emphasis on user experience (UX), and commercial performance while maintaining a high-end aesthetic.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_single_image image=&#8221;48560&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1632748427721{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]<span class=\"cyan\">02\/<\/span><br \/>\nDigital Marketing &amp; Social Media Presence[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;last-title-ipiresia&#8221;]Performance[\/vc_column_text][vc_column_text css=&#8221;&#8221;] The marketing strategy we followed for ckontova was based on a proper understanding of the brand and its audience. Through extensive research and A\/B testing, we successfully defined the brand\u2019s Persona and enhanced its recognition as well as its purchasing power. We then implemented targeted Meta Ads and Google Ads campaigns that strengthened the brand&#8217;s presence in the digital landscape and supported its growth in the market. 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Our goal was to increase website traffic and sales through modern digital marketing strategies, leveraging images and videos to create content that stands out and meets international standards.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;last-title-ipiresia&#8221;]Channels[\/vc_column_text][vc_column_text css=&#8221;&#8221;]To achieve the goals, we conducted a comprehensive analysis of digital channels (Social Media, Google Ads), identifying significant growth opportunities and improving ROAS. Remarketing strategies were applied with the goal of increasing sales, profits, and building loyal customer bases.<\/p>\n<p>To enhance Content Marketing and the brand\u2019s image, the special \u201cUNTOLD\u201d section was created, which combines fashion suggestions with products from each collection of the designer, offering a complete experience to visitors.<br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;last-title-ipiresia&#8221;]Results[\/vc_column_text][vc_column_text css=&#8221;&#8221;] From September 2018 to today, the results of our collaboration with ckontova have been impressive. These results reflect the success of our strategy and the effectiveness of our actions in the digital space.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;project-stats&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][vc_column_text]<\/p>\n<h3>The Success Story<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;6\/12&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; el_id=&#8221;project-template&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;project-content&#8221;][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text el_id=&#8221;project-title&#8221;] Ckontova [\/vc_column_text][vc_column_text el_id=&#8221;industry-name&#8221;] Industry: Fashion Designer Brand [\/vc_column_text][vc_raw_html css=&#8221;&#8221;]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5ja29udG92YS5jb20lMkYlMjIlMjB0YXJnZXQlM0QlMjJfYmxhbmslMjIlM0UlM0NidXR0b24lMjBjbGFzcyUzRCUyMk15LWNpcmNsZS1CdXR0b24lMjIlM0UlM0NzcGFuJTNFVmlzaXQlMjBPbmxpbmUlM0MlMkZzcGFuJTNFJTNDJTJGYnV0dG9uJTNFJTNDJTJGYSUzRQ==[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; el_id=&#8221;section-start&#8221;][vc_column_text css=&#8221;&#8221; el_id=&#8221;section-intro&#8221;] Christina Kontova envisioned and created a brand that combines elegance with a minimalist aesthetic, through clothing that harmoniously embraces the female figure and adapts to every moment of the day, from the office in the&#8230; <a class=\"view-article\" href=\"https:\/\/digitalup.gr\/en\/portfolio\/ckontova\/\">View Article<\/a>","protected":false},"featured_media":48545,"menu_order":2,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[54],"industry":[],"class_list":["post-41770","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-designer-brand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ckontova - Portfolio - Digital Up<\/title>\n<meta name=\"description\" content=\"Designer\u2019s philosophy, elegant &amp; minimal creations that can be worn from a morning walk to a night-out. 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