    <div class="breadcrumb-inner">
        <p id="breadcrumbs"><span><span><a href="https://digitalup.gr/en/">Home</a></span></span></p>    </div>
        <div class="stat-table">
        <p class="statistic">320/320  <span>sleeping bags</span></p>
        <p class="statistic">4.6%  <span>conversion rate</span></p>
        <p class="statistic">20K<span>users launch day</span></p>

    </div>
    {"id":42039,"date":"2021-10-29T12:10:25","date_gmt":"2021-10-29T12:10:25","guid":{"rendered":"https:\/\/digitalup.gr\/?post_type=portfolio&#038;p=42039"},"modified":"2025-08-20T10:35:56","modified_gmt":"2025-08-20T10:35:56","slug":"project-soma","status":"publish","type":"portfolio","link":"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/","title":{"rendered":"Project Soma"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_id=&#8221;project-template&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;project-content&#8221;][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text el_id=&#8221;project-title&#8221;]<\/p>\n<h1>Project Soma<\/h1>\n<p>[\/vc_column_text][vc_column_text el_id=&#8221;industry-name&#8221;]<\/p>\n<h2><strong>Industry<\/strong>: Fashion Brand<\/h2>\n<p>[\/vc_column_text][vc_raw_html css=&#8221;&#8221;]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnByb2plY3Rzb21hLmdyJTJGJTIyJTIwdGFyZ2V0JTNEJTIyX2JsYW5rJTIyJTNFJTNDYnV0dG9uJTIwY2xhc3MlM0QlMjJNeS1jaXJjbGUtQnV0dG9uJTIyJTNFJTNDc3BhbiUzRVZpc2l0JTIwT25saW5lJTNDJTJGc3BhbiUzRSUzQyUyRmJ1dHRvbiUzRSUzQyUyRmElM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; el_id=&#8221;section-start&#8221;][vc_column_text el_id=&#8221;section-intro&#8221;]In 2019, the aesthetic vision of 2 women of Greek showbiz: Synatsaki and Oikonomakou fleshes out in a brand called Project Soma.[\/vc_column_text][vc_column_text]Inspired by the female body and wanting the strong message of female solidarity to be heard everywhere, a collaboration was started that has much to offer to the fashion world. A partnership like this, aims to offer clothes from fine fabrics made in Greek factories bearing always in mind the ecological sensitivity and identity of Project Soma. A brand of dynamic women for modern women.<\/p>\n<p>The good atmosphere in which the brand came to life, worked positively in cultivating relationships of trust with its partners and with Digital Up. Building relations based on sincere respect and appreciating the dynamics and potential of the newly formed brand, Digital Up throughout the collaboration is a reliable companion in the path of success of the brand.<br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;44929&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644870007{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644479522{border-radius: 1px !important;}&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;info-du&#8221;]About the project[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;section-intro&#8221;]Knowing the brand from the beginning, Digital Up set up the foundations that will lead it to the top.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;info-du&#8221;]What we did[\/vc_column_text][vc_column_text]01. Design &amp; Development<br \/>\n02. Digital Marketing &amp; Social Media Presence<br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]The unique selling proposition of Project Soma (famous -in the public- designers, unique creations, ecological character) were all considered for the project to be crowned with absolute success, exceeding the customer&#8217;s expectations, and making it stand out. The unique aesthetics, the advanced functions and the actions for the optimal projection came as a result of the uninterrupted harmonic cooperation between the teams of Developers, Creative and Marketing.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;]<div id=\"ult-carousel-259532643069e77570acc22\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-313559860469e77570acbf4 \" >[vc_single_image image=&#8221;43194&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;43196&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;43198&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-313559860469e77570acbf4').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-313559860469e77570acbf4').slick({dots: true,autoplaySpeed: \"5000\",speed: \"300\",infinite: true,arrows: false,slidesToScroll:1,slidesToShow:1,swipe: true,draggable: true,touchMove: true,pauseOnHover: true,pauseOnFocus: false,responsive: [\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1026,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1,  \n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1025,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 760,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t],pauseOnDotsHover: true,customPaging: function(slider, i) {\n                   return '<i type=\"button\" style= \"color:#000000;\" class=\"ultsl-record\" data-role=\"none\"><\/i>';\n                },});\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t[\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644989829{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]<span class=\"cyan\">01\/<\/span><br \/>\nDesign &amp; Development[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]Our passion for e-commerce met the boho aesthetics and the romantic mood of Athena Oikonomakou and Mary Synatsaki, in a modern and fully functional online store. In the latest retouch in 2021, the use of fluo colors and linear typography follow the latest design trends while the use of specific graphic elements and icons emphasize ethical ecommerce and the use of organic leather in the products sold.<\/p>\n<p>The online store was designed mobile first and implemented in Magento, giving us the opportunity to take advantage of several automated functions in the marketing strategy such as the abandoned cart e-mail and the rewarding of customers through birthdays and anniversaries.<\/p>\n<p>At the same time, we strengthened the commercial activity of the brand project soma through the connection of Magento with the SoftOne software, providing real-time data update for the company and for the visitors of the online store.<br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_single_image image=&#8221;43200&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1632748427721{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]<span class=\"cyan\">02\/<\/span><br \/>\nDigital Marketing &amp; Social Media Presence[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;last-title-ipiresia&#8221;]Performance[\/vc_column_text][vc_column_text]Project Soma trusted DigitalUp in the part of building its Digital strategy but also in the consulting of ideas on marketing via online &amp; offline suggestions and actions.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;]<div id=\"ult-carousel-226975421069e77570acc78\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-310636555569e77570acc6e \" >[vc_single_image image=&#8221;43202&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;43204&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-310636555569e77570acc6e').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-310636555569e77570acc6e').slick({dots: true,autoplaySpeed: \"5000\",speed: \"300\",infinite: true,arrows: false,slidesToScroll:1,slidesToShow:1,swipe: true,draggable: true,touchMove: true,pauseOnHover: true,pauseOnFocus: false,responsive: [\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1026,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1,  \n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1025,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 760,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t],pauseOnDotsHover: true,customPaging: function(slider, i) {\n                   return '<i type=\"button\" style= \"color:#000000;\" class=\"ultsl-record\" data-role=\"none\"><\/i>';\n                },});\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t[\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;last-title-ipiresia&#8221;]Goals &amp; Vision[\/vc_column_text][vc_column_text]Considering the brand\u2019s dynamic, our goal is not only to boost its awareness but also through digital activities to stand out from the competitors. Our challenge was to achieve a constant increase in sales and conversion rate, coming mostly from the love of the customers for the brand and the products\u2019 quality.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;last-title-ipiresia&#8221;]Channels[\/vc_column_text][vc_column_text]Although the promotion of the Brand comes from a large part of its creators, in order to achieve all the objectives we\u2019 ve set, the use of all digital channels was an integral part.<br \/>\nHaving in our hands a functional e-shop with many possibilities and a 360\u25e6 view on the brand gives us the opportunity to think and implement actions either aiming of selling or with the aim of corporate social responsibility.<br \/>\nSensitive to CSR during the Christmas period (2020) the brand wished to push into the background the profitability and contribute dynamically to charity. The idea was born in a Meeting and with a lot of love and positive energy to offer to fellow human beings, &#8220;Project Love&#8221; came into existence. The response of the people was spectacular as an action was scheduled for a whole week, in just a few hours was completed!<br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text]\u039c\u03b5\u03bb\u03b5\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 metrics \u03c4\u03c1\u03b9\u03ce\u03bd \u03c7\u03c1\u03cc\u03bd\u03c9\u03bd \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf brand, \u03b1\u03c5\u03c4\u03ac \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03ac\u03bd\u03bf\u03b4\u03bf, \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;project-stats&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][vc_column_text]<\/p>\n<h3>The Success Story<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;6\/12&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; el_id=&#8221;project-template&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;project-content&#8221;][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text el_id=&#8221;project-title&#8221;] Project Soma [\/vc_column_text][vc_column_text el_id=&#8221;industry-name&#8221;] Industry: Fashion Brand [\/vc_column_text][vc_raw_html css=&#8221;&#8221;]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnByb2plY3Rzb21hLmdyJTJGJTIyJTIwdGFyZ2V0JTNEJTIyX2JsYW5rJTIyJTNFJTNDYnV0dG9uJTIwY2xhc3MlM0QlMjJNeS1jaXJjbGUtQnV0dG9uJTIyJTNFJTNDc3BhbiUzRVZpc2l0JTIwT25saW5lJTNDJTJGc3BhbiUzRSUzQyUyRmJ1dHRvbiUzRSUzQyUyRmElM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; el_id=&#8221;section-start&#8221;][vc_column_text el_id=&#8221;section-intro&#8221;]In 2019, the aesthetic vision of 2 women of Greek showbiz: Synatsaki and Oikonomakou fleshes out in a brand called Project Soma.[\/vc_column_text][vc_column_text]Inspired by the female body and wanting the strong message of female solidarity to be heard&#8230; <a class=\"view-article\" href=\"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/\">View Article<\/a>","protected":false},"featured_media":44931,"menu_order":6,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[62],"industry":[],"class_list":["post-42039","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-brands"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Project Soma - Portfolio - Digital Up<\/title>\n<meta name=\"description\" content=\"In 2019, the aesthetic vision of 2 women of Greek showbiz: Synatsaki and Oikonomakou fleshes out in a brand called Project Soma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Project Soma - Portfolio - Digital Up\" \/>\n<meta property=\"og:description\" content=\"In 2019, the aesthetic vision of 2 women of Greek showbiz: Synatsaki and Oikonomakou fleshes out in a brand called Project Soma.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Up\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalupgr\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T10:35:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalup.gr\/wp-content\/uploads\/2021\/10\/785x511-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"785\" \/>\n\t<meta property=\"og:image:height\" content=\"511\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DigitalUp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/portfolio\\\/project-soma\\\/\",\"url\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/portfolio\\\/project-soma\\\/\",\"name\":\"Project Soma - Portfolio - Digital Up\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/portfolio\\\/project-soma\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/portfolio\\\/project-soma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalup.gr\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/785x511-4.jpg\",\"datePublished\":\"2021-10-29T12:10:25+00:00\",\"dateModified\":\"2025-08-20T10:35:56+00:00\",\"description\":\"In 2019, the aesthetic vision of 2 women of Greek showbiz: Synatsaki and Oikonomakou fleshes out in a brand called Project Soma.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/portfolio\\\/project-soma\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digitalup.gr\\\/en\\\/portfolio\\\/project-soma\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/portfolio\\\/project-soma\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digitalup.gr\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/785x511-4.jpg\",\"contentUrl\":\"https:\\\/\\\/digitalup.gr\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/785x511-4.jpg\",\"width\":785,\"height\":511},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/portfolio\\\/project-soma\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Project Soma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/\",\"name\":\"Digital Up\",\"description\":\"Digital Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/#organization\",\"name\":\"Digital Up\",\"url\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digitalup.gr\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/logo-cyan.svg\",\"contentUrl\":\"https:\\\/\\\/digitalup.gr\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/logo-cyan.svg\",\"width\":137,\"height\":66,\"caption\":\"Digital Up\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalup.gr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/digitalupgr\\\/\",\"https:\\\/\\\/x.com\\\/DigitalUp\",\"https:\\\/\\\/www.instagram.com\\\/digital_up\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digitalup\",\"https:\\\/\\\/www.tiktok.com\\\/@digital_up?traffic_type=others&referer_url=amp_digitalup&referer_video_id=7107591023689223429\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Project Soma - Portfolio - Digital Up","description":"In 2019, the aesthetic vision of 2 women of Greek showbiz: Synatsaki and Oikonomakou fleshes out in a brand called Project Soma.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/","og_locale":"en_US","og_type":"article","og_title":"Project Soma - Portfolio - Digital Up","og_description":"In 2019, the aesthetic vision of 2 women of Greek showbiz: Synatsaki and Oikonomakou fleshes out in a brand called Project Soma.","og_url":"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/","og_site_name":"Digital Up","article_publisher":"https:\/\/www.facebook.com\/digitalupgr\/","article_modified_time":"2025-08-20T10:35:56+00:00","og_image":[{"width":785,"height":511,"url":"https:\/\/digitalup.gr\/wp-content\/uploads\/2021\/10\/785x511-4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@DigitalUp","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/","url":"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/","name":"Project Soma - Portfolio - Digital Up","isPartOf":{"@id":"https:\/\/digitalup.gr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/#primaryimage"},"image":{"@id":"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalup.gr\/wp-content\/uploads\/2021\/10\/785x511-4.jpg","datePublished":"2021-10-29T12:10:25+00:00","dateModified":"2025-08-20T10:35:56+00:00","description":"In 2019, the aesthetic vision of 2 women of Greek showbiz: Synatsaki and Oikonomakou fleshes out in a brand called Project Soma.","breadcrumb":{"@id":"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/#primaryimage","url":"https:\/\/digitalup.gr\/wp-content\/uploads\/2021\/10\/785x511-4.jpg","contentUrl":"https:\/\/digitalup.gr\/wp-content\/uploads\/2021\/10\/785x511-4.jpg","width":785,"height":511},{"@type":"BreadcrumbList","@id":"https:\/\/digitalup.gr\/en\/portfolio\/project-soma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digitalup.gr\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/digitalup.gr\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Project Soma"}]},{"@type":"WebSite","@id":"https:\/\/digitalup.gr\/en\/#website","url":"https:\/\/digitalup.gr\/en\/","name":"Digital Up","description":"Digital Agency","publisher":{"@id":"https:\/\/digitalup.gr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitalup.gr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digitalup.gr\/en\/#organization","name":"Digital Up","url":"https:\/\/digitalup.gr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalup.gr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digitalup.gr\/wp-content\/uploads\/2021\/07\/logo-cyan.svg","contentUrl":"https:\/\/digitalup.gr\/wp-content\/uploads\/2021\/07\/logo-cyan.svg","width":137,"height":66,"caption":"Digital Up"},"image":{"@id":"https:\/\/digitalup.gr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalupgr\/","https:\/\/x.com\/DigitalUp","https:\/\/www.instagram.com\/digital_up\/","https:\/\/www.linkedin.com\/company\/digitalup","https:\/\/www.tiktok.com\/@digital_up?traffic_type=others&referer_url=amp_digitalup&referer_video_id=7107591023689223429"]}]}},"_links":{"self":[{"href":"https:\/\/digitalup.gr\/en\/wp-json\/wp\/v2\/portfolio\/42039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalup.gr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/digitalup.gr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":11,"href":"https:\/\/digitalup.gr\/en\/wp-json\/wp\/v2\/portfolio\/42039\/revisions"}],"predecessor-version":[{"id":49342,"href":"https:\/\/digitalup.gr\/en\/wp-json\/wp\/v2\/portfolio\/42039\/revisions\/49342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalup.gr\/en\/wp-json\/wp\/v2\/media\/44931"}],"wp:attachment":[{"href":"https:\/\/digitalup.gr\/en\/wp-json\/wp\/v2\/media?parent=42039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalup.gr\/en\/wp-json\/wp\/v2\/categories?post=42039"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/digitalup.gr\/en\/wp-json\/wp\/v2\/industry?post=42039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}