[vc_row full_width=”stretch_row” el_id=”project-template”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”project-content”][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_column_text el_id=”project-title”]<\/p>\n

Paradis<\/h1>\n

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Industry<\/strong>: Children and Baby Clothing<\/h2>\n

[\/vc_column_text][vc_raw_html css=””]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnBhcmFkaXMuZ3IlMkYlMjIlMjB0YXJnZXQlM0QlMjJfYmxhbmslMjIlM0UlM0NidXR0b24lMjBjbGFzcyUzRCUyMk15LWNpcmNsZS1CdXR0b24lMjIlM0UlM0NzcGFuJTNFVmlzaXQlMjBPbmxpbmUlM0MlMkZzcGFuJTNFJTNDJTJGYnV0dG9uJTNFJTNDJTJGYSUzRQ==[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=”5\/12″ el_id=”section-start”][vc_column_text el_id=”section-intro”]With three physical stores and now the new online store, Paradis becomes the favorite destination of parents, godparents, uncles and little friends. [\/vc_column_text][vc_column_text]The unique quality of the clothes, the high aesthetics at affordable prices, the best European children’s and baby clothing companies, the careful selection of all available items and the social profile of the company, distinguish Paradis that maintains these standards every season.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”44424″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644870007{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644479522{border-radius: 1px !important;}”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]About the project[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”section-intro”]In September 2020, the new eshop on Shopify CMS platform is Live. Following the preferences of the company and after deep research, the new eshop is designed and its promotion is undertaken through digital actions.<\/p>\n

Primary goals are brand awareness, identifying the appropriate and most efficient audience at the lowest possible cost and also the development and promotion of the most competitive categories depending on demand. Appealing designs, catchy content & blogs, weekly newsletter, micro-influencing are just some of the actions that brought the first immediate results. A key achievement is the increase in user searches for the term “paradis” from the third month. The marketing department of both companies, ten months later, is in constant communication and collaborates daily in order to face the challenges of the industry and to invent new ways of promotion and communication.
\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]What we did[\/vc_column_text][vc_column_text]01. Design & Development
\n02. Digital Marketing & Social Media Presence[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text]One of the projects created by the DigitalUp team on the Shopify e-commerce platform on behalf of the emerging brand Paradis.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″]

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