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    {"id":44577,"date":"2022-07-20T08:11:40","date_gmt":"2022-07-20T08:11:40","guid":{"rendered":"https:\/\/digitalup.gr\/?post_type=portfolio&#038;p=44577"},"modified":"2025-08-20T10:38:57","modified_gmt":"2025-08-20T10:38:57","slug":"be-casual","status":"publish","type":"portfolio","link":"https:\/\/digitalup.gr\/en\/portfolio\/be-casual\/","title":{"rendered":"Be Casual"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_id=&#8221;project-template&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;project-content&#8221;][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text el_id=&#8221;project-title&#8221;]<\/p>\n<h1>Be-Casual<\/h1>\n<p>[\/vc_column_text][vc_column_text el_id=&#8221;industry-name&#8221;]<\/p>\n<h2><strong>Industry<\/strong>: Menswear<\/h2>\n<p>[\/vc_column_text][vc_raw_html css=&#8221;&#8221;]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRmJlLWNhc3VhbC5nciUyRiUyMiUyMHRhcmdldCUzRCUyMl9ibGFuayUyMiUzRSUzQ2J1dHRvbiUyMGNsYXNzJTNEJTIyTXktY2lyY2xlLUJ1dHRvbiUyMiUzRSUzQ3NwYW4lM0VWaXNpdCUyME9ubGluZSUzQyUyRnNwYW4lM0UlM0MlMkZidXR0b24lM0UlM0MlMkZhJTNF[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; el_id=&#8221;section-start&#8221;][vc_column_text el_id=&#8221;section-intro&#8221;]Be-Casual, Be Different, Be You![\/vc_column_text][vc_column_text]The ultimate destination for men\u2019s casual clothing, since 2014! A holistic collection of men\u2019s clothing you will find online, with new arrivals throughout the year, strong offers, flash sales and a reward program for the loyal customers.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;44578&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644870007{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644479522{border-radius: 1px !important;}&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;info-du&#8221;]About the project[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;section-intro&#8221;]The creation of a well oriented aesthetic project with a strong commercial aspect.[\/vc_column_text][vc_column_text]Be-Casual entrusted us with the construction of its e-shop, as well as the marketing actions for its promotion. So, we implemented a project that meets the managerial needs of our client, after researching and analyzing for well planned representation of the brand through design, and compatibility at a UX level.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;info-du&#8221;]What we did[\/vc_column_text][vc_column_text]01. Design &amp; Development<br \/>\n02. Digital Marketing &amp; Social Media Presence<br \/>\n03. Loyalty Program[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;]<div id=\"ult-carousel-18352922169e775106ad32\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-399453773469e775106ace1 \" >[vc_single_image image=&#8221;44580&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;44582&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;44584&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-399453773469e775106ace1').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-399453773469e775106ace1').slick({dots: true,autoplaySpeed: \"5000\",speed: \"300\",infinite: true,arrows: false,slidesToScroll:1,slidesToShow:1,swipe: true,draggable: true,touchMove: true,pauseOnHover: true,pauseOnFocus: false,responsive: [\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1026,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1,  \n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1025,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 760,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t],pauseOnDotsHover: true,customPaging: function(slider, i) {\n                   return '<i type=\"button\" style= \"color:#000000;\" class=\"ultsl-record\" data-role=\"none\"><\/i>';\n                },});\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t[\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644989829{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]<span class=\"cyan\">01\/<\/span><br \/>\nDesign &amp; Development[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]The DigitalUp team undertook the task to implement the be-casual.gr e-shop aiming to optimize the navigation experience of the visitor and the one-click purchase. This was achieved with functionalities such as the quick view at category level that allows you to add the product of your choice in the cart and the one-step checkout. Through the interconnection implemented by the development team, between Magento and Megasoft&#8217;s PRISMA Win\u00ae commercial application, the visitor has immediate and continuous update on new products and offers through a wide variety of casual men&#8217;s clothing.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_single_image image=&#8221;44586&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1632748427721{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]<span class=\"cyan\">02\/<\/span><br \/>\nDigital Marketing &amp; Social Media Presence[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;last-title-ipiresia&#8221;]Performance[\/vc_column_text][vc_column_text]A fast-paced account needs frequent and regular posting to keep its customers updated on new offers or arrivals through social media and updates via newsletters. In addition, we make use of the list of subscribers in the newsletter by creating automations such as abandoned cart, browsed products and rebuy campaigns, to increase sales and recursive purchases.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;]<div id=\"ult-carousel-409147211469e775106ada7\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-145932004569e775106ad9b \" >[vc_single_image image=&#8221;44588&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-145932004569e775106ad9b').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-145932004569e775106ad9b').slick({dots: true,autoplaySpeed: \"5000\",speed: \"300\",infinite: true,arrows: false,slidesToScroll:1,slidesToShow:1,swipe: true,draggable: true,touchMove: true,pauseOnHover: true,pauseOnFocus: false,responsive: [\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1026,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1,  \n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1025,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 760,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t],pauseOnDotsHover: true,customPaging: function(slider, i) {\n                   return '<i type=\"button\" style= \"color:#000000;\" class=\"ultsl-record\" data-role=\"none\"><\/i>';\n                },});\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t[\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]<span class=\"cyan\">03\/<\/span><br \/>\nLoyalty program[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]With the loyalty program for online customers, we enabled the point redemption system for discount purposes, we created an additional incentive for future orders and, thus, increased the lifetime customer value. This means that the cost of advertising to attract new customers is more efficient in the long run.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;project-stats&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][vc_column_text]<\/p>\n<h3>The Success Story<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;6\/12&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; el_id=&#8221;project-template&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;project-content&#8221;][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text el_id=&#8221;project-title&#8221;] Be-Casual [\/vc_column_text][vc_column_text el_id=&#8221;industry-name&#8221;] Industry: Menswear [\/vc_column_text][vc_raw_html css=&#8221;&#8221;]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRmJlLWNhc3VhbC5nciUyRiUyMiUyMHRhcmdldCUzRCUyMl9ibGFuayUyMiUzRSUzQ2J1dHRvbiUyMGNsYXNzJTNEJTIyTXktY2lyY2xlLUJ1dHRvbiUyMiUzRSUzQ3NwYW4lM0VWaXNpdCUyME9ubGluZSUzQyUyRnNwYW4lM0UlM0MlMkZidXR0b24lM0UlM0MlMkZhJTNF[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; el_id=&#8221;section-start&#8221;][vc_column_text el_id=&#8221;section-intro&#8221;]Be-Casual, Be Different, Be You![\/vc_column_text][vc_column_text]The ultimate destination for men\u2019s casual clothing, since 2014! A holistic collection of men\u2019s clothing you will find online, with new arrivals throughout the year, strong offers, flash sales and a reward program for the&#8230; <a class=\"view-article\" href=\"https:\/\/digitalup.gr\/en\/portfolio\/be-casual\/\">View Article<\/a>","protected":false},"featured_media":44590,"menu_order":8,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[114],"industry":[],"class_list":["post-44577","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","category-menswear"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Be Casual - Portfolio - Digital Up<\/title>\n<meta name=\"description\" content=\"City Link, a landmark for the city! 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