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    {"id":49009,"date":"2025-06-03T07:49:27","date_gmt":"2025-06-03T07:49:27","guid":{"rendered":"https:\/\/digitalup.gr\/?post_type=portfolio&#038;p=49009"},"modified":"2025-08-20T09:49:00","modified_gmt":"2025-08-20T09:49:00","slug":"kleos","status":"publish","type":"portfolio","link":"https:\/\/digitalup.gr\/en\/portfolio\/kleos\/","title":{"rendered":"Kleos"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_id=&#8221;project-template&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;project-content&#8221;][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221; el_id=&#8221;project-title&#8221;]<\/p>\n<h1><strong>Kleos <\/strong><\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;industry-name&#8221;]<\/p>\n<h2><strong>Industry<\/strong>: Olive Oil<\/h2>\n<p>[\/vc_column_text][vc_raw_html css=&#8221;&#8221;]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRmtsZW9zcHJvZHVjdHMuY29tJTJGJTIyJTIwdGFyZ2V0JTNEJTIyX2JsYW5rJTIyJTNFJTNDYnV0dG9uJTIwY2xhc3MlM0QlMjJNeS1jaXJjbGUtQnV0dG9uJTIyJTNFJTNDc3BhbiUzRVZpc2l0JTIwT25saW5lJTNDJTJGc3BhbiUzRSUzQyUyRmJ1dHRvbiUzRSUzQyUyRmElM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; el_id=&#8221;section-start&#8221;][vc_column_text css=&#8221;&#8221; el_id=&#8221;section-intro&#8221;]<strong>Kleos<\/strong> takes its name from the ancient Greek word &#8220;Klyo&#8221;, meaning &#8220;fame&#8221; or &#8220;renown.&#8221; In Greek mythology and Homeric epics, &#8220;Kleos&#8221; represents the honor and glory earned through brave deeds and remarkable achievements, a legacy passed down through generations. With this name, <strong>Kleos <\/strong>connects its premium extra virgin olive oils to the timeless values of glory and heritage. Since 1938, Kleos has been deeply rooted in Greek tradition, offering products that symbolize prosperity, life, and honor. Through its production, the brand honors the history and values of the Greek land, while creating high-quality modern products that appeal to an international audience.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;48982&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644870007{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644479522{border-radius: 1px !important;}&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;info-du&#8221;]About the project[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;&#8221; el_id=&#8221;section-intro&#8221;]Our collaboration with <strong>Kleos <\/strong>began with the goal of rebranding, packaging design development, as well as the full design and development of their e-commerce website and Art Direction. The platform chosen for the website is WordPress, and the digital marketing efforts focus on international markets, primarily Germany, France, and the United Kingdom. Our main mission was to build a comprehensive digital identity that respects the brand\u2019s historical value while attracting contemporary consumers by highlighting the product\u2019s authenticity and quality.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text el_id=&#8221;info-du&#8221;]What we did[\/vc_column_text][vc_column_text css=&#8221;&#8221;]01. Design &amp; Development<br \/>\n02. Digital Marketing &amp; Social Media Presence<br \/>\n03. Art Direction &amp; Photography[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;&#8221;]The platform chosen for the implementation is WordPress, while the digital marketing targets international markets, with an emphasis on Germany, France and the United Kingdom. Our main mission was to create a comprehensive digital identity that respects the historical value of the brand, while at the same time attracting the modern consumer audience, highlighting the quality and authenticity of the product.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;]<div id=\"ult-carousel-103717293469e772399f02f\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-289960314469e772399f005 \" >[vc_single_image image=&#8221;48984&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;48986&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;48988&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;48990&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;48992&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;48994&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;]<\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-289960314469e772399f005').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-289960314469e772399f005').slick({dots: true,autoplaySpeed: \"5000\",speed: \"300\",infinite: true,arrows: false,slidesToScroll:1,slidesToShow:1,swipe: true,draggable: true,touchMove: true,pauseOnHover: true,pauseOnFocus: false,responsive: [\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1026,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1,  \n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1025,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 760,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t],pauseOnDotsHover: true,customPaging: function(slider, i) {\n                   return '<i type=\"button\" style= \"color:#000000;\" class=\"ultsl-record\" data-role=\"none\"><\/i>';\n                },});\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t[\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1627644989829{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]<span class=\"cyan\">01\/<\/span><br \/>\nDesign &amp; Development[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;&#8221;]We undertook a complete <strong>redesign <\/strong>of the packaging, aiming to blend traditional aesthetics with modern elements to express <strong>Kleos\u2019 <\/strong>authenticity and premium quality. Simultaneously, we designed and developed the e-commerce store on <strong>WordPress<\/strong>, ensuring easy navigation, strong performance, and adaptability to the demands of international markets.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;]<div id=\"ult-carousel-113834758269e772399f07e\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-47852922669e772399f074 \" >[vc_single_image image=&#8221;48996&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;49006&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;]<\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-47852922669e772399f074').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-47852922669e772399f074').slick({dots: true,autoplay: true,autoplaySpeed: \"5000\",speed: \"300\",infinite: true,arrows: false,slidesToScroll:1,slidesToShow:1,swipe: true,draggable: true,touchMove: true,pauseOnHover: true,pauseOnFocus: false,responsive: [\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1026,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1,  \n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1025,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 760,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t],pauseOnDotsHover: true,customPaging: function(slider, i) {\n                   return '<i type=\"button\" style= \"color:#333333;\" class=\"ultsl-record\" data-role=\"none\"><\/i>';\n                },});\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t[\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1632748427721{border-radius: 1px !important;}&#8221; el_id=&#8221;ipogrammisi&#8221;][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text el_id=&#8221;undeline-sect&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text]<span class=\"cyan\">02\/<\/span><br \/>\nDigital Marketing &amp; Social Media Presence[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;&#8221;]We executed targeted advertising campaigns through <strong>Google Ads<\/strong> and <strong>Meta Ads<\/strong>, focusing on key overseas markets (Germany, France, United Kingdom). Additionally, we manage <strong>social media <\/strong>content that promotes the brand\u2019s heritage and product quality through engaging and targeted posts, maintaining a consistent and strong online presence.<\/p>\n<p>The advertising campaigns on Google and Meta platforms have significantly increased website traffic and boosted Kleos\u2019 brand recognition in international markets. Continuous content optimization and original social media material have improved audience engagement, while targeted ads have contributed to higher sales and expanded the customer base.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;]<div id=\"ult-carousel-115690450569e772399f0cb\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-127897129069e772399f0c1 \" >[vc_single_image image=&#8221;48998&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;]<\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-127897129069e772399f0c1').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-127897129069e772399f0c1').slick({dots: true,autoplaySpeed: \"5000\",speed: \"300\",infinite: true,arrows: false,slidesToScroll:1,slidesToShow:1,swipe: true,draggable: true,touchMove: true,pauseOnHover: true,pauseOnFocus: false,responsive: [\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1026,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1,  \n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1025,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 760,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t],pauseOnDotsHover: true,customPaging: function(slider, i) {\n                   return '<i type=\"button\" style= \"color:#000000;\" class=\"ultsl-record\" data-role=\"none\"><\/i>';\n                },});\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t[\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;&#8221;]<span class=\"cyan\">03\/<\/span><br \/>\nArt Direction &amp; Photography[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;&#8221;]We designed <strong>the creative concept and the visual style of the photography<\/strong>, ensuring that every image reflects the unique quality and tradition of the <strong>Kleos <\/strong>brand. The photoshoot took place in carefully selected natural settings, with attention to aesthetic details and harmony, enhancing the authenticity that the product conveys.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;&#8221; el_id=&#8221;last-title-ipiresia&#8221;]Performance[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The advertising campaigns on Google and Meta platforms have significantly increased website traffic and boosted Kleos\u2019 brand recognition in international markets. Continuous content optimization and original social media material have improved audience engagement, while targeted ads have contributed to higher sales and expanded the customer base.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;&#8221; el_id=&#8221;last-title-ipiresia&#8221;]Goals &amp; Vision[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<strong>Kleos <\/strong>aims to become a symbol of Greek tradition on a global scale, promoting extra virgin olive oil as a symbol of life, prosperity, and glory. 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