[vc_row full_width=”stretch_row” el_id=”project-template”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”project-content”][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_column_text css=”” el_id=”project-title”]<\/p>\n

Palamaiki<\/strong><\/h1>\n

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Industry<\/strong>:Home Textiles \u2013 Retail and Wholesale<\/h2>\n

[\/vc_column_text][vc_raw_html css=””]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnBhbGFtYWlraS5nciUyRiUyMiUyMHRhcmdldCUzRCUyMl9ibGFuayUyMiUzRSUzQ2J1dHRvbiUyMGNsYXNzJTNEJTIyTXktY2lyY2xlLUJ1dHRvbiUyMiUzRSUzQ3NwYW4lM0VWaXNpdCUyME9ubGluZSUzQyUyRnNwYW4lM0UlM0MlMkZidXR0b24lM0UlM0MlMkZhJTNF[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=”5\/12″ el_id=”section-start”][vc_column_text css=”” el_id=”section-intro”]Palamaiki S.A.<\/strong> is one of the most recognized names in the home textiles sector in Greece, with 45 years of continuous market presence. Since its establishment, it has managed to establish itself as a leading supplier of high-quality, aesthetically pleasing products, offering one of the richest collections of home textiles for every space in the modern Greek household. The philosophy of Palamaiki is based on meeting the everyday needs of households with contemporary, beautiful, and functional products. Its collections are refreshed twice a year, enhancing the experience not only for the end consumers but also for professionals in retail and hospitality.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”49016″ img_size=”full” alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644870007{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644479522{border-radius: 1px !important;}”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]About the project[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=”” el_id=”section-intro”]Our collaboration with Palamaiki<\/strong> began in 2023, aiming at the overall enhancement of the company\u2019s digital presence and the expansion of its commercial activities through targeted digital marketing initiatives. Our approach focuses on leveraging all key digital channels to attract new audiences and strengthen relationships with the existing customer base. Our goal was to build a stable and effective digital environment that reflects Palamaiki<\/strong>\u2019s core values and boosts its commercial momentum.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]What we did[\/vc_column_text][vc_column_text css=””]Digital Marketing & Social Media Presence[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=””]The digital marketing strategy we implemented for Palamaiki<\/strong> combined advertising campaigns, content creation, and technical optimization. We designed and executed targeted Google Ads<\/strong> and Meta Ads<\/strong> campaigns with the objective of increasing sales and raising brand awareness. Simultaneously, we systematically optimized the SEO <\/strong>of the existing website to improve organic ranking and increase traffic from search engines. Email marketing<\/strong> was utilized as a key tool for maintaining contact with the audience, through personalized newsletters featuring commercial offers, discounts, and home decoration tips. Furthermore, we created and manage the social media content<\/strong> to ensure a consistent and visually harmonious brand presence across Facebook and Instagram.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″]

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