{"id":51648,"date":"2026-11-02T09:42:11","date_gmt":"2026-11-02T09:42:11","guid":{"rendered":"https:\/\/digitalup.gr\/?post_type=portfolio&p=51648"},"modified":"2026-11-02T09:42:20","modified_gmt":"2026-11-02T09:42:20","slug":"meat-it","status":"publish","type":"portfolio","link":"https:\/\/digitalup.gr\/en\/portfolio\/meat-it\/","title":{"rendered":"Meat it"},"content":{"rendered":"

[vc_row full_width=”stretch_row” el_id=”project-template”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”project-content”][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_column_text css=”” el_id=”project-title”]<\/p>\n

Meat it<\/h1>\n

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Industry:<\/strong> E-commerce \u00b7 Food Retail \u00b7 Butcher Shop \u00b7 Home Delivery \u00b7 Attica<\/h2>\n

[\/vc_column_text][vc_raw_html css=””]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRm1lYXRpdC5nciUyRiUyMiUyMHRhcmdldCUzRCUyMl9ibGFuayUyMiUzRSUzQ2J1dHRvbiUyMGNsYXNzJTNEJTIyTXktY2lyY2xlLUJ1dHRvbiUyMiUzRSUzQ3NwYW4lM0VWaXNpdCUyMHRoZSUyMGUtc2hvcCUyMCUyMCUzQyUyRnNwYW4lM0UlM0MlMkZidXR0b24lM0UlM0MlMkZhJTNF[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=”5\/12″ el_id=”section-start”][vc_column_text css=”” el_id=”section-intro”]Meat it is Tommy the Butcher\u2019s online butcher shop: fresh Greek-raised meat, premium cuts and doorstep delivery across Attica.[\/vc_column_text][vc_column_text css=””]The challenge was to bring the butcher shop experience online, where customers ask for their cut and how to cook it, along with Tommy\u2019s personality, which already reaches a large audience on TikTok.<\/p>\n

DigitalUp designed and built the e-shop from scratch and took on performance marketing, so that every visit has a clear path to checkout.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”51440″ img_size=”full” alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644870007{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644479522{border-radius: 1px !important;}”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]About the project[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=”” el_id=”section-intro”]Behind Meat it is a family story that began in the mid-1980s with Ioannis Tsekouras and continues today at the shop in Agios Eleftherios. Tommy the Butcher is the face of the brand: he cuts, recommends, cooks and talks to his audience on social media.<\/p>\n

An online butcher shop doesn\u2019t sell standardized products. Customers want to choose how their meat is cut, know whether and when it will be delivered, and get an idea of what to cook. The e-shop had to answer all of this without becoming complicated.<\/p>\n

The goal was threefold:<\/p>\n

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  • Make ordering meat online quick and simple, from any device.<\/li>\n
  • Carry Tommy\u2019s character onto every page.<\/li>\n
  • Bring customers back with points, gifts and content worth reading.<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]What we did[\/vc_column_text][vc_column_text css=””]01. E-shop Design
    \n02. E-shop Development (WordPress & WooCommerce)
    \n03. Marketing Performance<\/p>\n

    [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=””]Our approach combined a design with a strong personality, features built around the needs of a butcher shop, and marketing that turns interest into orders.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″]