[vc_row full_width=”stretch_row” el_id=”project-template”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”project-content”][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_column_text css=”” el_id=”project-title”]<\/p>\n
[\/vc_column_text][vc_column_text css=”” el_id=”industry-name”]<\/p>\n
[\/vc_column_text][vc_raw_html css=””]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnNtLWdyb3VwLmdyJTJGJTIyJTIwdGFyZ2V0JTNEJTIyX2JsYW5rJTIyJTNFJTNDYnV0dG9uJTIwY2xhc3MlM0QlMjJNeS1jaXJjbGUtQnV0dG9uJTIyJTNFJTNDc3BhbiUzRVZpc2l0JTIwdGhlJTIwd2Vic2l0ZSUyMCUyMCUzQyUyRnNwYW4lM0UlM0MlMkZidXR0b24lM0UlM0MlMkZhJTNF[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=”5\/12″ el_id=”section-start”][vc_column_text css=”” el_id=”section-intro”]SM Group is one of Greece\u2019s leading bus and coach suppliers, active since 1981 in new and used vehicle sales, spare parts and after-sales support.[\/vc_column_text][vc_column_text css=””]The new company was formed by the merger of Stamatiou and Maxakoulis, and it needed an identity that introduced it as a single Group, not as the sum of two names.<\/p>\n
DigitalUp designed the new corporate identity and the website that brings it online, aiming for a consistent image at every customer touchpoint.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”51492″ img_size=”full” alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644870007{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644479522{border-radius: 1px !important;}”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]About the project[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=”” el_id=”section-intro”]SM Group represents manufacturers such as Setra, Scania, Isuzu and Mercedes-Benz, and operates a 4,200 m\u00b2 facility with showrooms, a service center and an organized spare parts warehouse. In 2025, Busparts Solutions, a bus parts specialist, joined the Group.<\/p>\n
Its customers are professionals: transport companies and fleet managers who buy, maintain and renew vehicles over many years. After the merger, the company\u2019s presence had to express a single entity, with one voice and one image, leaving the two previous brands behind.<\/p>\n
The goal was twofold:<\/p>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]What we did[\/vc_column_text][vc_column_text css=””]01. Web Design
\n02. Web Development (WordPress Platform)
\n03. Branding[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=””]Our approach started with the identity and carried through to the website, so the brand and the digital experience spoke the same language from day one.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″]