[vc_row full_width=”stretch_row” el_id=”project-template”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”project-content”][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_column_text css=”” el_id=”project-title”]<\/p>\n
[\/vc_column_text][vc_column_text css=”” el_id=”industry-name”]<\/p>\n
[\/vc_column_text][vc_raw_html css=””]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5wYWxsYWRpb25neW0uZ3IlMkYlMjIlMjB0YXJnZXQlM0QlMjJfYmxhbmslMjIlM0UlM0NidXR0b24lMjBjbGFzcyUzRCUyMk15LWNpcmNsZS1CdXR0b24lMjIlM0UlM0NzcGFuJTNFVmlzaXQlMjB0aGUlMjB3ZWJzaXRlJTIwJTIwJTNDJTJGc3BhbiUzRSUzQyUyRmJ1dHRvbiUzRSUzQyUyRmElM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=”5\/12″ el_id=”section-start”][vc_column_text css=”” el_id=”section-intro”]Palladion Gym has been operating in Ilioupoli since 1987. Today it runs two gyms with more than 3,000 active members, offering open gym, personal training, group classes and a Pilates House.[\/vc_column_text][vc_column_text css=””]A gym with such a lively day-to-day atmosphere still had a retro-looking logo that didn\u2019t reflect its energy.<\/p>\n
DigitalUp designed Palladion\u2019s new identity and the website that brings it online, aiming for a brand that is bolder, more urban and closer to its audience.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”51520″ img_size=”full” alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644870007{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644479522{border-radius: 1px !important;}”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]About the project[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=”” el_id=”section-intro”]In fitness, a brand doesn\u2019t live on a screen alone. It lives on the gym walls, on members\u2019 water bottles, on posters and on social media. The new identity had to work equally well everywhere and have enough character to be recognized at a glance.<\/p>\n
The website, in turn, had two jobs: show Palladion\u2019s atmosphere to anyone who hasn\u2019t walked through the door yet, and help visitors quickly find facilities, programs, memberships and the team.<\/p>\n
The goal was threefold:<\/p>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]What we did[\/vc_column_text][vc_column_text css=””]01. Web Design
\n02. Web Development (WordPress Platform)
\n03. Branding[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=””]Our approach started with the identity and carried through to the website, so Palladion has the same strong character in the gym and on screen.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″]