[vc_row full_width=”stretch_row” el_id=”project-template”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”project-content”][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_column_text css=”” el_id=”project-title”]<\/p>\n

Tzous Bar<\/h1>\n

[\/vc_column_text][vc_column_text css=”” el_id=”industry-name”]<\/p>\n

Food & Beverage \u00b7 Juice Bar \u00b7 Healthy Food \u00b7
\nFranchise \u00b7 Lifestyle<\/h2>\n

[\/vc_column_text][vc_raw_html css=””]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnR6b3VzYmFyLmdyJTJGJTIyJTIwdGFyZ2V0JTNEJTIyX2JsYW5rJTIyJTNFJTNDYnV0dG9uJTIwY2xhc3MlM0QlMjJNeS1jaXJjbGUtQnV0dG9uJTIyJTNFJTNDc3BhbiUzRVZpc2l0JTIwdGhlJTIwd2Vic2l0ZSUyMCUzQyUyRnNwYW4lM0UlM0MlMkZidXR0b24lM0UlM0MlMkZhJTNF[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=”5\/12″ el_id=”section-start”][vc_column_text css=”” el_id=”section-intro”]Tzous Bar serves fresh juices, smoothies, smoothie bowls, bagels and specialty coffee, but as the brand itself says, it\u2019s not just a juice bar. It\u2019s a meeting spot with a strong social, youthful character.[\/vc_column_text][vc_column_text css=””]The challenge was to give the brand an identity as lively as the community it gathers around it, ready to travel to new stores through franchising.<\/p>\n

DigitalUp designed Tzous Bar\u2019s new identity and the website that brings its culture online.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”51555″ img_size=”full” alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644870007{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644479522{border-radius: 1px !important;}”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]About the project[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=”” el_id=”section-intro”]In a market where healthy concepts look more and more alike, Tzous Bar stands out with something that can\u2019t be copied: the way it talks. The name itself plays with language, and the brand has its own vocabulary, from its \u201cTzousi philosophy\u201d to \u201c#\u03a4\u0396\u039f\u03a5\u03a3\u0399\u201d.<\/p>\n

The identity had to make the most of this personality and work across many touchpoints, from cups and packaging to social media and merchandise. The website, in turn, had to speak to three audiences: customers, the community and potential franchise partners.<\/p>\n

The goal was threefold:<\/p>\n

\n
• An identity that is fresh, recognizable and fun.<\/li>\n
• A website that carries the brand\u2019s character without sacrificing usability.<\/li>\n
• A clear path for anyone who wants to open their own Tzous Bar.<\/li>\n<\/ul>\n

  [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]What we did[\/vc_column_text][vc_column_text css=””]01. Web Design
  \n02. Web Development (WordPress Platform)
  \n03. Branding[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=””]Our approach started with the brand\u2019s identity and voice and carried through to the website, so Tzous Bar is just as recognizable at the counter as on screen.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″]

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