[vc_row full_width=”stretch_row” el_id=”project-template”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”project-content”][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_column_text css=”” el_id=”project-title”]<\/p>\n
[\/vc_column_text][vc_column_text css=”” el_id=”industry-name”]<\/p>\n
[\/vc_column_text][vc_raw_html css=””]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5pbnN0YWdyYW0uY29tJTJGaHlkcm92aXRfZGVybW9jb3NtZXRpY3MlMkYlMjIlMjB0YXJnZXQlM0QlMjJfYmxhbmslMjIlM0UlM0NidXR0b24lMjBjbGFzcyUzRCUyMk15LWNpcmNsZS1CdXR0b24lMjIlM0UlM0NzcGFuJTNFU2VlJTIwaXQlMjBvbiUyMEluc3RhZ3JhbSUyMCUyMCUzQyUyRnNwYW4lM0UlM0MlMkZidXR0b24lM0UlM0MlMkZhJTNF[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=”5\/12″ el_id=”section-start”][vc_column_text css=”” el_id=”section-intro”]Target Pharma is a Greek pharmaceutical company that produces dermocosmetics and pharmaceutical products, available exclusively in pharmacies. Its portfolio includes three distinct brands: Target over-the-counter medicines, the Hydrovit dermocosmetics line and the Biotrin care line.[\/vc_column_text][vc_column_text css=””]The challenge was to give each brand its own voice on social media without losing the credibility the healthcare sector demands.<\/p>\n
DigitalUp took on content creation for Target Pharma\u2019s social media, with a distinct visual language for each product line.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”51597″ img_size=”full” alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644870007{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644479522{border-radius: 1px !important;}”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]About the project[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=”” el_id=”section-intro”]On social media, a pharmaceutical product has just a few seconds to get its message across: what problem it solves, who it\u2019s for and why people should trust it. And it has to do so while following the advertising rules that apply to over-the-counter medicines.<\/p>\n
Target Pharma had an extra requirement: three brands with different audiences and different tones. Target products address specific problems, such as fungal infections and hair loss. Hydrovit speaks to everyday care for sensitive skin. Biotrin introduces new products, such as MICO+.<\/p>\n
The goal was threefold:<\/p>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]What we did[\/vc_column_text][vc_column_text css=””]01. Social Media Content Creation
\n02. Art Direction & Product Visuals
\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=””]Our approach was based on a distinct visual language for each brand, with a common thread: the product at the center and a message that reads at a glance.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″]