[vc_row full_width=”stretch_row” el_id=”project-template”][vc_column][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”project-content”][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_column_text css=”” el_id=”project-title”]<\/p>\n
[\/vc_column_text][vc_column_text css=”” el_id=”industry-name”]<\/p>\n
[\/vc_column_text][vc_raw_html css=””]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5wamMuZ3IlMkYlMjIlMjB0YXJnZXQlM0QlMjJfYmxhbmslMjIlM0UlM0NidXR0b24lMjBjbGFzcyUzRCUyMk15LWNpcmNsZS1CdXR0b24lMjIlM0UlM0NzcGFuJTNFVmlzaXQlMjB0aGUlMjB3ZWJzaXRlJTIwJTIwJTIwJTNDJTJGc3BhbiUzRSUzQyUyRmJ1dHRvbiUzRSUzQyUyRmElM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=”5\/12″ el_id=”section-start”][vc_column_text css=”” el_id=”section-intro”]PJ Condellis S.A. is one of the largest and longest-established companies in its industry in Greece, with more than 100 years of history. It represents international brands in commercial vehicles, construction machinery, agricultural machinery and lubricants, such as IVECO, CASE, Sennebogen and Petronas.[\/vc_column_text][vc_column_text css=””]The challenge was to speak on social media to very different audiences, from fleet owners to drivers choosing a lubricant.<\/p>\n
DigitalUp took on content creation for the Group\u2019s social media, with a distinct visual language for each brand.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”51603″ img_size=”full” alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644870007{border-radius: 1px !important;}” el_id=”ipogrammisi”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_column_text el_id=”undeline-sect”][\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1627644479522{border-radius: 1px !important;}”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]About the project[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=”” el_id=”section-intro”]Condellis Group doesn\u2019t have one audience; it has many. Professionals looking for a truck or van want durability and reliability. Contractors want machinery that performs on the job site. Drivers want to know why their lubricant makes a difference.<\/p>\n
Each brand also has its own international identity guidelines that must be followed. The content had to respect those guidelines while speaking Greek, with topics relevant to the Greek market.<\/p>\n
The goal was threefold:<\/p>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text el_id=”info-du”]What we did[\/vc_column_text][vc_column_text css=””]01. Social Media Content Creation
\n02. Art Direction & Visual Templates[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text css=””]Our approach was based on three distinct visual languages, one for each of the Group\u2019s worlds, with a shared goal: content that speaks the professional\u2019s language.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes”][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″]