10 Strategies to Reduce Abandoned Carts on Your eShop

Have you ever thought about how many sales are “lost” every day on your eShop? How many customers reach the checkout but don’t complete their purchase? The phenomenon of abandoned carts is one of the most common problems in eCommerce, with abandonment rates reaching 50%-80%. But don’t worry… because every abandoned cart is a second chance! The customer showed interest, but something stopped them. All it takes is the right strategies to bring them back and turn those “lost” sales into revenue.

Here are 10 strategies to help you reduce abandoned carts and increase your conversions:

1. Optimize the checkout experience
   A complicated or time-consuming checkout process is often the cause of abandonment. Make sure the process is simple, with minimal steps, and offer a guest checkout option.
2. Offer multiple payment options
   Visa, PayPal, Apple Pay, installments? The more payment options you provide, the more likely it is that the purchase will be completed.
3. Add live chat
   Have you ever wondered how many customers leave simply because they have a question? A live chat can answer their questions in real time and help them complete their purchase.
4. Make your eShop mobile-friendly
   Over 50% of online purchases are made from mobile devices. If your eShop isn’t responsive, customers will leave faster than they arrived!
5. Offer free shipping or clear pricing
   Shipping costs that appear at the last moment discourage customers. If you can’t offer free shipping, make sure to communicate the cost upfront.
6. Use exit-intent pop-ups
   Is the customer about to leave? Now’s the time to stop them! A pop-up with a 10% discount or free shipping might change their mind.
7. Create Remarketing Ads
   Bring them back with ads! Customers who abandon their cart are not lost. Use Google and Meta Ads to remind them what they left behind, and add an incentive to get them to return.
8. Build trust with reviews and guarantees
   Customers often hesitate to complete a purchase if they don’t feel secure. Add visible money-back guarantees, customer reviews, and security certifications.
9. Remind them your Brand with email
   A well-designed reminder email can do wonders! Personalize the message, show the products they left behind, and maybe add a small incentive to encourage them to return.
10. Analyze your data
    The numbers tell the truth! Use Google Analytics and other tools to understand where exactly customers are abandoning their cart. Is there an obstacle you haven’t considered?

Bonus Tip: Try A/B Testing! Sometimes, a small change to the “Complete Purchase” button or a new CTA can make a huge difference.

Reducing abandoned carts requires a comprehensive strategy that combines user experience, communication, and marketing. With the right moves, you can bring back your customers and increase your conversions. At Digital Up, we know how to turn lost opportunities into sales. Contact us today and watch your eShop UPgrade!