With 1.92 billion global consumers already captivated by TikTok in 2023, the platform is expected to reach 2 billion users by the end of 2024!
Yes, that’s right! TikTok has become one of the most popular social media platforms, adored by Gen Z, even surpassing Instagram and Snapchat in popularity, with 37.3 million Gen Z users in the US compared to 33.3 million on Instagram.
TikTok users are incredibly loyal to the content they watch, with an average video viewing time exceeding 60 minutes per day(!). This makes it a unique platform for businesses looking to reach new consumers, leveraging a targeted digital strategy.
When should businesses incorporate TikTok into their strategy?
Your target audience leads the way
If your business’s target audience is aged 16-30, TikTok is the perfect platform for you. This age group lives and breathes TikTok. For them, TikTok is like the strawberry in their champagne. With the ability to create short, impactful stories, you can increase engagement with your customers, building a community that literally hangs on your every word!
Creativity combined with strategy
TikTok loves spontaneity and authenticity, so if your business can produce content that combines humor, challenges, and “how-to” videos, you’ve found your platform. Explore what your competitors are doing and don’t fall behind – your presence on TikTok could be the key to capturing the attention and loyalty of a young audience, wiping out the competition from your radar.
“TikTok has democratized creativity. We don’t create scrollable ads. Everybody is able to identify those. If you make content that’s engaging and connects with a consumer and integrates a product seamlessly, that’s when you create gold”.
Dalit Saad, Co-Founder & CCO, Kvell
Made For TikTok, Episode 4
How does DigitalUp elevate your digital presence?
DigitalUp has the expertise and experience to help you successfully incorporate TikTok into your strategy. From creating content that will skyrocket engagement to collaborating with the ideal TikTokers for your brand and analyzing the results of your partnership with them, we are here to ensure that your presence on TikTok goes viral!
Contact our team to discuss how we can turn your business vision into reality through the powerful TikTok platform!
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