-Knock, knock!
-Who’s there?
-TikTok!
-Which TikTok?
-The one that keeps you up until 3 a.m.!
Influencers that stay true to the delulu mindset
The #delulu mindset has taken root within the TikTok community. It’s all about adopting a “fake-it-til-you-make-it” persona, inspiring audiences to imagine their dream life, project confidence, and connect with brands despite the challenges of daily life. Influencers, especially the trending micro-influencers, can inspire your audience beyond the confines of today’s overwhelming reality, helping to build a culture that puts them in the spotlight and encourages identification with your brand.
Having already built a strong community and earned the trust of their followers, influencers who align with your brand’s goals and values can help increase its reach and recognition.
Bring it back, sing it back to me
This year’s TikTok trends revolve around songs, hashtags, and digital creators focusing on videos that encourage community engagement and user-generated content. This includes educational content with tips, tutorials, and information that can help users in their daily lives, as well as content featuring creative effects like filters that capture users’ attention and offer unique experiences.
Micro-influencers, primarily from younger demographics, are also a significant trend, as they create authentic relationships with their audience. By collaborating with them without the need for a large budget, businesses can reach a broader customer base, enhance interaction, and create dynamic content that reflects current trends.
“Remember, this isn’t TV. It’s culture. It means that your brand is now stepping into [a creator’s] space, you have to look and feel like that. The instant you try to script it, it’s over.”
— Ashley Rudder, Chief Creator Officer, Whalar
Made For TikTok, Episode 6
How DigitalUp elevates your digital presence
Reaching this point means you’re determined! Trust the DigitalUp team, who has the expertise and experience to successfully integrate TikTok into your strategy. Through in-depth market research and staying ahead of social media trends, we uncover innovative strategies to elevate your account’s engagement and strengthen your brand’s reputation.
Ready to go viral? Contact our team to discuss how we can uniquely promote your business image through TikTok!
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