Digital Marketing

Google Analytics 4

Build your strategy on data you can trust.

What is Google Analytics 4 (GA4) and why does it matter?

GA4 is the new generation of Google Analytics, fully replacing Universal Analytics. It offers advanced user behavior tracking tools based on event-driven modeling and is specifically designed for a cookie-less digital world.

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Data tracking under new rules

Today, data tracking requires clear user consent in accordance with the GDPR and the ePrivacy Directive. Without this consent, businesses must significantly limit data collection and analysis. At the same time, Google has introduced strict standards for cookie usage and user tracking—especially in connection with advertising platforms like Google Ads. In this landscape, Consent Mode v2 emerges as the essential solution: ensuring compliance with legal frameworks without losing valuable insights from Google Analytics and your ad campaigns.

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What is Google Consent Mode v2?

Consent Mode v2 is Google’s latest solution that allows businesses to dynamically adjust the behavior of Google Analytics and Google Ads based on whether a user has granted data collection consent. If consent is not given, Google’s tools automatically restrict data collection and activate modeling techniques to fill the gaps. This ensures compliance with data protection regulations while maintaining analytical capability. Implementing Consent Mode v2 is now essential for the proper operation of Google Ads campaigns, including remarketing and conversion tracking.

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We take care of everything for you

The DigitalUp team fully handles your business’s transition and setup for Google Analytics 4, ensuring proper configuration aligned with the latest data tracking standards. We implement modern consent banners and ensure their correct integration with Consent Mode v2, so that data tracking remains compliant at every step. We also configure custom events tailored to your website’s structure — including eCommerce actions, lead forms, button clicks, and more. Finally, we provide detailed documentation that can be shared with your legal or IT department for complete transparency and governance.

Step into the next era of digital analytics

The digital measurement landscape is changing and your business needs to stay ahead.

Let the DigitalUp team implement the technical and legal solutions you need to remain efficient, data-driven, and fully compliant with new standards.

Your goals deserve the right digital strategy.

Together we will design the solution that suits you.

Frequently Asked Questions (FAQ)

What is Google Analytics 4 and how is it different from Universal Analytics?

GA4 is Google’s new analytics platform, built on an event‑based model instead of sessions. It offers more accurate behavior tracking, improved cross‑device measurement, and more flexible reporting. It is designed for a privacy‑focused environment with fewer cookies and stricter data regulations.

Is it mandatory to use GA4?

Yes. Universal Analytics has stopped collecting data, so GA4 is now the official and only supported way to track website traffic and conversions.

How do I install GA4 on my website?

GA4 can be installed through Google Tag Manager or directly using a GA4 tag. Proper configuration of events, parameters, and consent mode is essential for accurate data collection. At DigitalUp, we handle the full setup and customization for you.

What are events in GA4?

Events represent user actions on your website, such as clicks, scrolls, form submissions, or video views. GA4 is entirely event‑based, allowing for more detailed and meaningful behavioral analysis.

Is GA4 GDPR‑compliant?

Yes. GA4 is designed to operate in a privacy‑centric environment, provided it is configured correctly. This includes enabling consent mode, applying appropriate anonymization settings, and managing cookies in line with European regulations. At DigitalUp, we ensure full setup and configuration so GA4 runs in complete compliance.