With the platform being constantly developed and providing the advertising capabilitis our country as well, the companies that are being advertised are increasing!
TikTok ads can be used especially by companies aiming to increase their awareness and loyal audience. TikTok’s average interaction rate is very high at 29%.
Another interesting fact is that 90% of TikTokers visit the application more than once a day and spend on average 52 minutes a day!
TikTok offers many options for advertisers to reach the audience they want but it is not a platform for all brands. For this reason, you should always consider the audience to which your brand is addressed and whether TikTok fits into your business identity as an advertising environment.
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What to expect from adding TikTok to your strategy?
The difference of TikTok that sets it apart from other social media, is its power to bring hundreds of users to your eshop, significantly increasing your brand awareness!
You will be attracted to many Z and Y gens that are currently a dynamically growing buying audience especially when it comes to online shopping (66% of users are under 30 years old).
You will give your brand a more youthful character by following the digital trends that mark TikTok as “The Next Big Thing”!
TikTok capabilities sound ideal for your business?
In DigitalUp we will guide you to the new era of digital advertising by building together the most effective strategy for your ads on TikTok.
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