Tik Tok Ads
Social Media
Tik Tok Ads
With the platform being constantly developed and providing the advertising capabilitis our country as well, the companies that are being advertised are increasing!
TikTok ads can be used especially by companies aiming to increase their awareness and loyal audience. TikTok’s average interaction rate is very high at 29%.
Another interesting fact is that 90% of TikTokers visit the application more than once a day and spend on average 52 minutes a day!
TikTok offers many options for advertisers to reach the audience they want but it is not a platform for all brands. For this reason, you should always consider the audience to which your brand is addressed and whether TikTok fits into your business identity as an advertising environment.
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What to expect from adding TikTok to your strategy?
The difference of TikTok that sets it apart from other social media, is its power to bring hundreds of users to your eshop, significantly increasing your brand awareness!
You will be attracted to many Z and Y gens that are currently a dynamically growing buying audience especially when it comes to online shopping (66% of users are under 30 years old).
You will give your brand a more youthful character by following the digital trends that mark TikTok as “The Next Big Thing”!
TikTok capabilities sound ideal for your business?
In DigitalUp we will guide you to the new era of digital advertising by building together the most effective strategy for your ads on TikTok.
Your goals deserve the right digital strategy.
Together we will design the solution that suits you.
Frequently Asked Questions (FAQ)
What are TikTok Ads?
TikTok Ads are advertisements that appear within the TikTok platform, aiming to increase brand awareness, sales, or audience engagement.
What types of ads are available on TikTok?
In-Feed Ads, TopView Ads, Branded Hashtag Challenges, Branded Effects, Spark Ads (promotion of organic content)
How much does advertising on TikTok cost?
The cost depends on your campaign goals, target audience, and duration. The minimum daily spend for TikTok Ads in Greece (and generally across Europe) starts at around €50 per day.
When is it worth using TikTok Ads?
TikTok Ads are most effective when you have strong visual content, want to reach a younger audience, your organic videos are already performing well, and you have performance-driven goals such as sales or sign-ups.
Do I need professional video production, or can I use mobile content?
TikTok favors authentic and native content. Even videos shot on a mobile phone can perform exceptionally well, as long as they are creative and targeted.
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