DHL Express is the global leader in international express shipping and logistics services, operating in over 220 countries and territories worldwide. Since 1969, DHL has transformed the international delivery sector by offering speed, reliability, and innovative logistics solutions for businesses and individuals. In Greece, DHL Express holds a leading market share of 55% in international air express shipping and operates the largest nationwide service network, with 124 service points. The company is distinguished for its fast delivery times, strict compliance with quality and safety standards, and its award-winning workplace culture.
About the project
Our collaboration focused on developing a targeted Media Plan designed to strengthen DHL Express’ brand awareness in Greece and expand its B2B client base.
What we did
01. Media Plan
02. Digital Campaigns
The proposed strategy emphasized digital channels, including Meta Ads and Google Ads campaigns, aimed at enhancing DHL’s digital presence and attracting new business customers.
01/
Media Plan
DigitalUp designed a comprehensive, strategically targeted Media Plan for DHL Express, tailored to the specific needs of the Greek market, with an emphasis on B2B audiences. The plan included goal analysis, KPI setting, selection of the most effective advertising channels, and budget allocation, with the primary objective of maximizing brand awareness and expanding the B2B customer network.
02/
Digital Campaigns
Performance
Based on the Media Plan, we executed highly targeted advertising campaigns across Meta platforms (Facebook & Instagram) and Google Ads. The campaign content highlighted DHL Express’ key strengths, speed, reliability, and competitive advantages, appealing to businesses seeking premium, trustworthy international shipping solutions. The campaigns aimed to increase brand awareness while generating new leads and fostering B2B growth.
Goals & Vision
The project’s goal is to further strengthen DHL Express’ presence in the Greek market, with a focus on expanding its B2B network and consistently increasing brand awareness. Through a strategic approach that leverages modern digital marketing tools, DHL Express consolidates its leadership in international express shipping and accelerates its growth in Greece.
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