Invision, Premium Architectural Solutions, is the specialized product line of DOUKAS S.A., a company with over 47 years of presence in the Greek market. Understanding the challenges that architects, engineers, and construction professionals face during project implementation, Invision provides innovative, high-quality solutions that combine design, functionality, and durability. With active participation in major projects, Invision has established itself as a source of inspiration and a reliable partner for modern construction needs.
About the project
Our collaboration focused on designing and launching Invision’s new corporate website, developed on the WordPress platform.
What we did
01. Design & Development
02. Digital Marketing & Social Media Presence
Simultaneously, we designed and implemented a comprehensive digital marketing strategy, which included targeted content creation for social media, Meta Ads and Google Ads campaigns, and SEO optimization. The goal was to strengthen Invision’s digital presence and attract new, highly specialized audiences.
01/
Design & Development
DigitalUp designed and developed Invision’s new website, built on WordPress. The website was created with a focus on modern aesthetics, user-friendliness, and full compatibility across all devices, ensuring an optimal user experience. Thanks to its functional and responsive structure, visitors have easy access to technical information and products, making navigation simple and effective for industry professionals.
02/
Digital Marketing & Social Media Presence
Performance
Alongside the website development, we implemented a holistic digital marketing strategy that included targeted content creation for all social media platforms, Meta Ads and Google Ads campaigns, and SEO optimization to boost organic visibility.
Goals & Vision
Our partnership with Invision aims to continuously strengthen its dynamic digital presence, tailored to the needs of today’s technical and construction sectors. DigitalUp focuses on increasing brand awareness, attracting new specialized audiences, and generating high-value business opportunities. Through a strategy that combines innovative digital tools with quality, targeted content, Invision reinforces its position as a modern and reliable partner in the industry, laying the foundation for further growth in the future.
Channels
To achieve these goals, the following channels were leveraged: Social Media (Facebook, Instagram), targeted Meta Ads campaigns, Google Ads, and SEO initiatives to drive organic traffic.
Results
The implementation of the strategy led to a significant increase in website traffic and improved engagement across social media platforms. The strengthened brand awareness translated into enhanced business collaborations and steady growth of Invision’s target audience.
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