Kleos takes its name from the ancient Greek word “Klyo”, meaning “fame” or “renown.” In Greek mythology and Homeric epics, “Kleos” represents the honor and glory earned through brave deeds and remarkable achievements, a legacy passed down through generations. With this name, Kleos connects its premium extra virgin olive oils to the timeless values of glory and heritage. Since 1938, Kleos has been deeply rooted in Greek tradition, offering products that symbolize prosperity, life, and honor. Through its production, the brand honors the history and values of the Greek land, while creating high-quality modern products that appeal to an international audience.
About the project
Our collaboration with Kleos began with the goal of rebranding, packaging design development, as well as the full design and development of their e-commerce website and Art Direction. The platform chosen for the website is WordPress, and the digital marketing efforts focus on international markets, primarily Germany, France, and the United Kingdom. Our main mission was to build a comprehensive digital identity that respects the brand’s historical value while attracting contemporary consumers by highlighting the product’s authenticity and quality.
What we did
01. Design & Development
02. Digital Marketing & Social Media Presence
03. Art Direction & Photography
The platform chosen for the implementation is WordPress, while the digital marketing targets international markets, with an emphasis on Germany, France and the United Kingdom. Our main mission was to create a comprehensive digital identity that respects the historical value of the brand, while at the same time attracting the modern consumer audience, highlighting the quality and authenticity of the product.
01/
Design & Development
We undertook a complete redesign of the packaging, aiming to blend traditional aesthetics with modern elements to express Kleos’ authenticity and premium quality. Simultaneously, we designed and developed the e-commerce store on WordPress, ensuring easy navigation, strong performance, and adaptability to the demands of international markets.
02/
Digital Marketing & Social Media Presence
We executed targeted advertising campaigns through Google Ads and Meta Ads, focusing on key overseas markets (Germany, France, United Kingdom). Additionally, we manage social media content that promotes the brand’s heritage and product quality through engaging and targeted posts, maintaining a consistent and strong online presence.
The advertising campaigns on Google and Meta platforms have significantly increased website traffic and boosted Kleos’ brand recognition in international markets. Continuous content optimization and original social media material have improved audience engagement, while targeted ads have contributed to higher sales and expanded the customer base.
03/
Art Direction & Photography
We designed the creative concept and the visual style of the photography, ensuring that every image reflects the unique quality and tradition of the Kleos brand. The photoshoot took place in carefully selected natural settings, with attention to aesthetic details and harmony, enhancing the authenticity that the product conveys.
Performance
The advertising campaigns on Google and Meta platforms have significantly increased website traffic and boosted Kleos’ brand recognition in international markets. Continuous content optimization and original social media material have improved audience engagement, while targeted ads have contributed to higher sales and expanded the customer base.
Goals & Vision
Kleos aims to become a symbol of Greek tradition on a global scale, promoting extra virgin olive oil as a symbol of life, prosperity, and glory. In the digital realm, the brand seeks to increase traffic, enhance brand awareness, and attract new customers in foreign markets through innovative marketing strategies and ongoing improvements in user experience.v
Channels
Kleos utilizes a comprehensive digital network that includes its WordPress-based e-shop, social media platforms (Facebook, Instagram), and advertising platforms Google and Meta, creating a cohesive, dynamic, and effective digital presence internationally.
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