TotalEnergies is one of the largest and most innovative companies in the global energy sector, operating in over 130 countries. It produces and supplies a wide range of products including oil, biofuels, natural gas, green gases, renewables, and electricity. The company is committed to developing sustainable solutions that make energy more affordable, reliable, and environmentally friendly, supporting the transition towards a cleaner and more sustainable energy future.
About the project
Our collaboration with TotalEnergies focuses on strengthening its overall digital presence in Greece. The goal is to develop and implement a comprehensive action plan that enhances the company’s connection with its audience, increases brand awareness, and boosts its visibility across digital channels.
What we did
01. Digital Marketing & Social Media Presence
DigitalUp took on the management and optimization of targeted advertising campaigns on Google Ads and Meta Ads platforms. This approach aims to expand TotalEnergies’ reach by attracting new audiences. At the same time, we create and manage social media content tailored to the brand’s needs, designed to increase user engagement. Additionally, we apply SEO optimization techniques to the website to improve online visibility and drive organic traffic growth.
01/
Digital Marketing & Social Media Presence
Performance
Through targeted campaigns and continuous data analysis, we have recorded a steady increase in website traffic alongside enhanced interaction with the audience on social media. SEO improvements contribute to higher search engine rankings, while the creation of focused social media content fosters a professional, consistent, and dynamic brand presence in the digital environment.
Goals & Vision
The primary objective of the project is to increase TotalEnergies’ website traffic and brand recognition via digital channels, strengthen its relationship with the audience, and promote its services to targeted groups. Through ongoing optimization and monitoring of results, we aim to build a comprehensive and effective digital presence that supports the company’s long-term growth.
Channels
To implement the strategy, we utilize a multidimensional digital ecosystem comprising TotalEnergies’ official website, advertising platforms such as Google and Meta, and social media channels, ensuring a comprehensive and efficient digital presence.
The Success Story
+25.51% VISITORS
+14.54% KEY EVENTS
+300% PAGE ENGAGEMENT
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