Tsagrinos

Industry:Textiles

Tsagrinos has been active in the textiles industry since 1970, offering a wide variety of women’s fabrics, curtains, upholstery fabrics, and home linens. Based in Kypseli and with over 50 years of experience, the company imports textiles from around the world, serving the needs of both private customers and professional spaces such as theaters, dance schools, hotels, and corporate events. Tsagrinos aims to provide high-quality products at the best market prices, combining tradition with innovation.

What we did

01. Design & Development
02. Digital Marketing & Social Media Presence

DigitalUp supported the brand with targeted digital marketing activities including social media content creation, Meta Ads and Google Ads campaigns, SEO, email marketing, and blogging, thereby upgrading its digital presence and expanding its commercial reach.

01/
Design & Development

At DigitalUp, we designed and developed a modern, functional website on the Magento 2 platform, incorporating a customer loyalty system (https://tsagrinos.gr/loyalty-system) that provides additional incentives and encourages repeat purchases. The design focused on usability and easy navigation, tailored to meet the needs of both private individuals and professional clients of Tsagrinos.

02/
Digital Marketing & Social Media Presence

Performance

The marketing strategy for Tsagrinos was developed based on an analysis of the target audience and the brand’s needs. Our goals were to increase website traffic, boost sales, and strengthen brand awareness. The plan included social media content creation, Meta Ads and Google Ads campaigns, strategic SEO, and Εmail Μarketing with targeted newsletters. Additionally, a monthly Βlog reinforced the brand’s organic presence and supported its overall image, building trustful relationships with the audience.

Goals & Vision

Our collaboration with Tsagrinos focused on creating a modern and efficient e-commerce platform capable of meeting the growing demands of today’s consumers and providing a comprehensive shopping experience for both private and professional customers. At the same time, a key objective was to enhance brand awareness and gradually establish Tsagrinos as a leading online presence in the textile sector. The strategy includes continuous optimization of digital channels, strengthening customer relationships, and leveraging innovative marketing tools to achieve ongoing growth in traffic, sales, and customer loyalty.

Channels

To support the project goals, a combination of tools was used including social media, Meta Ads, Google Ads, strategic SEO, email marketing, and a thematic blog. Each channel was integrated into a unified plan to maximize performance and progressively strengthen the digital presence.

Results

Since the start of the collaboration, the results have been:

The Success Story