A successful business is based not only on the products or services it provides but also on the uniqueness it upholds in the market. A uniqueness that is expressed by its strong core of corporate brand identity created.
Corporate identity is the way in which a business presents itself, not only to the consumer public but also to its partners, its employees, its competitors, as well as to new interested investors.
Inventing a visual language that reflects the values, mission and personality of the brand represents for our company an important strategic & creative pillar, which offers the company a clear business profile.
At DigitalUp, in order to design a successful corporate identity, we make sure that all elements of the company are connected to its philosophy and culture, as well as its unique features. Through the use of harmonious colour palette, design lines and graphic elements, we manage to create a recognizable and strong corporate brand identity.
Choose one of our Projects
Azera
A new era of Holistic Care
AZera’s philosophy is to bring out the best version of yourself through a premium experience and a holistic A-Z care of its luxury beauty care products.
The predominant nude tones indicate the naturalness of self care and clean skin. The integrated care that the person receives is expressed in the moon of the logo. A moon, which manifests the completion that one feels after a proper day of beauty care, as well as the new favourable beginning found ahead.
Dimorea
From the heart of the Peloponnese to the tables of those looking for quality in their diet. The organic extra virgin olive oil di Morea represents everything that is found in the Greek tradition.
Respect for the natural-resources, purity, flawless quality & traditionally following all stages of the production process are the main pillars on which both the product itself and the brand behind di Morea were built. The curves of the logo are driven by the convexity of the olive fruit while the edges of the logo’s font represent the roots of an olive tree, therefore the roots of a family where their philosophy stands on.
Kazi Line
We love curves
For the woman who doesn’t go unnoticed, for the one who laughs a lot, for the one who knows that femininity, beauty and expression fascinate and transcend in every size. The Kazi Line Fashion brand was built around a real woman who enjoys every moment and doesn’t settle for anything less than what she deserves.
The new logo reflects the modern aesthetic incorporating the years of operation of the Kazi Line Fashion company in the field of fashion. The logo’s sharp outlines symbolise the curves of the female body.
Keeping in mind a balanced design, we created a playful feeling by adding different widths and distances to each letter.
Kimon
Plastic Heels
The culture of Plastic Heels is to offer in the field of women’s & men’s footwear an exclusive service to each individual customer. Through a multitude of personalised options, the customer has the opportunity to obtain the exclusive service that his business needs.
The characteristic red of the logo indicates the premium quality of the constructions, the dynamism of a company with long experience in the field, as well as its evolution over the years. The classic yet modern features of the business are expressed through an equally classic yet modern font.
Manetas
Pharmacy
Manetas Pharmacy is a modern pharmacy with a long presence and a clear vision in the health field. Its corporate brand identity could only be created with these elements in mind.
The use of an iso-thick font shows the clarity and dynamism of the company, while the colours chosen testify to the modern but at the same time stable character of the pharmacy.
Finally, m+, inspired by the name of the pharmacy’s founder Sotiris Manetas and the cross, a symbol with a long tradition in the health field, is definitely the cornerstone of Manetas Pharmacy’s corporate identity.
Things for You
Accompanying the brand’s motto “Live your home your own way”, Things for You provides smart solutions and easy service to the modern Greek consumer, who wishes to have a beautiful & practical home. Its philosophy is to offer the public special ergonomic benefits for everyone.
The inspiration for the characteristic smile of the logo came from the feeling and the smile on peoples’ faces, when we have the right help with modern and functional equipment, for our daily tasks in our house.
Through our playful and lively colours, we communicate to web hosts of all ages the joy and ease that these tasks hide, when done with the right household appliances.
- Azera
-
Azera
A new era of Holistic Care
AZera’s philosophy is to bring out the best version of yourself through a premium experience and a holistic A-Z care of its luxury beauty care products.
The predominant nude tones indicate the naturalness of self care and clean skin. The integrated care that the person receives is expressed in the moon of the logo. A moon, which manifests the completion that one feels after a proper day of beauty care, as well as the new favourable beginning found ahead.
- Dimorea
-
Dimorea
From the heart of the Peloponnese to the tables of those looking for quality in their diet. The organic extra virgin olive oil di Morea represents everything that is found in the Greek tradition.
Respect for the natural-resources, purity, flawless quality & traditionally following all stages of the production process are the main pillars on which both the product itself and the brand behind di Morea were built. The curves of the logo are driven by the convexity of the olive fruit while the edges of the logo’s font represent the roots of an olive tree, therefore the roots of a family where their philosophy stands on.
- Kazi Line
-
Kazi Line
We love curves
For the woman who doesn’t go unnoticed, for the one who laughs a lot, for the one who knows that femininity, beauty and expression fascinate and transcend in every size. The Kazi Line Fashion brand was built around a real woman who enjoys every moment and doesn’t settle for anything less than what she deserves.
The new logo reflects the modern aesthetic incorporating the years of operation of the Kazi Line Fashion company in the field of fashion. The logo’s sharp outlines symbolise the curves of the female body.
Keeping in mind a balanced design, we created a playful feeling by adding different widths and distances to each letter.
- Kimon
-
Kimon
Plastic Heels
The culture of Plastic Heels is to offer in the field of women’s & men’s footwear an exclusive service to each individual customer. Through a multitude of personalised options, the customer has the opportunity to obtain the exclusive service that his business needs.
The characteristic red of the logo indicates the premium quality of the constructions, the dynamism of a company with long experience in the field, as well as its evolution over the years. The classic yet modern features of the business are expressed through an equally classic yet modern font.
- Manetas
-
Manetas
Pharmacy
Manetas Pharmacy is a modern pharmacy with a long presence and a clear vision in the health field. Its corporate brand identity could only be created with these elements in mind.
The use of an iso-thick font shows the clarity and dynamism of the company, while the colours chosen testify to the modern but at the same time stable character of the pharmacy.
Finally, m+, inspired by the name of the pharmacy’s founder Sotiris Manetas and the cross, a symbol with a long tradition in the health field, is definitely the cornerstone of Manetas Pharmacy’s corporate identity.
- Things for You
-
Things for You
Accompanying the brand’s motto “Live your home your own way”, Things for You provides smart solutions and easy service to the modern Greek consumer, who wishes to have a beautiful & practical home. Its philosophy is to offer the public special ergonomic benefits for everyone.
The inspiration for the characteristic smile of the logo came from the feeling and the smile on peoples’ faces, when we have the right help with modern and functional equipment, for our daily tasks in our house.
Through our playful and lively colours, we communicate to web hosts of all ages the joy and ease that these tasks hide, when done with the right household appliances.
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