Google Remarketing
Google Adwords
The team of DigitalUp is certified by Google.
We use Google Remarketing as it has the ability to reach again the users who visited our website but did not complete any action – target (eg purchase, phone, etc.).
But the most important thing is that we are given the opportunity to reach out to these users again and show them relevant ads with personalized messages, with the main goal of continuing the action they did not complete.
When, for example, a visitor enters our e-shop and sees some products or reaches the shopping cart but does not complete his purchase, then we can follow him to the various sites of the Google network that he will visit. There we remind him of our presence by showing him targeted ads with specific products but also the appropriate message in order to urge him to complete his purchase.
How many times and for how long we’ll display the ad, depends on the category of the client we have undertaken to do Remarketing. It’s a targeted add because it follows customers who are ready to buy. A properly rigged Remarketing Campaign may increase the ROI.
Your goals deserve the right digital strategy.
Together we will design the solution that suits you.
Frequently Asked Questions (FAQ)
What is Google Remarketing and how does it work?
Remarketing shows ads to users who have already visited your website or interacted with your brand. Google builds audience lists using cookies, GA4 signals, and machine‑learning insights, allowing you to target users with a high likelihood of returning and converting. It is one of the most effective strategies in digital marketing.
How much does remarketing cost?
Remarketing typically has lower cost‑per‑click (CPC) and lower cost‑per‑conversion (CPA) compared to campaigns targeting cold audiences. Average CPC usually ranges between €0.10–€0.30, while CPA can be 40–60% lower than non‑remarketing campaigns.
Does remarketing perform well?
Yes, remarketing is one of the highest‑performing advertising methods. Remarketing campaigns often achieve 2×–3× higher CTR than standard Display Ads and significantly higher conversion rates, because they target users who have already shown interest.
What types of remarketing exist?
The main types include:
- Standard Remarketing: ads shown to users who visited your website.
- Dynamic Remarketing: displays products users previously viewed (ideal for e‑commerce).
- Customer Match: targeting based on email or phone lists.
- GA4 Audience Remarketing: audiences built from events and behavioral signals.
Each type supports a different stage of the funnel and a different campaign objective.
How does remarketing connect with GA4?
GA4 creates audiences based on events, behaviors, and funnel actions (e.g., users who added to cart but didn’t purchase). These audiences sync automatically with Google Ads and are used for remarketing. Proper GA4 configuration is essential for clean, high‑quality audience lists.
Is remarketing GDPR‑compliant?
Yes, as long as it is used with the correct consent mode and appropriate cookie settings. Remarketing relies on signals that activate only when the user provides consent. At DigitalUp, we implement fully GDPR‑compliant setups for GA4 and Google Ads.
by 
