LinkedIn continues to see ‘record engagement’, with overall sessions up 20%.
It is a rapidly growing social networking platform with quality content, which helps users to create their professional profile, but also businesses to be active in it with their respective profile.
Your business profile on LinkedIn can increase traffic to both your site and your physical presence. By adding important information about your business, products and services to your profile, without exaggeration and unnecessary information, you enhance SEO and thus appear in a better position in the organic results of search engines.
LinkedIn is a powerful channel for connecting and interacting with your audience, as more and more features are added to make it easier for you to share interesting content, regarding posts and videos. Thus, it is a platform that is a unique tool for targeting the right audience when creating a Digital Marketing strategy.
LinkedIn advertising is something worth investing in, always depending on what you are aiming for each time. Through ads and the appropriate content on the platform each time, Branding can be achieved, as well as further goals, such as selling, enrolling in a course and anything else that your business seeks to.
Users seek value and respond more to brands that do not have sales as their primary goal. At DigitalUp with the right strategy and the corresponding content we first build a relationship of trust that leads to loyalty to the brand that leads to sustained sales.