DOUKAS S.A. has been active in the building materials industry since 1977. Specializing in the production, trade, and distribution of materials such as aluminum systems, technical accessories, iron, and glass roofing, the company serves a wide range of professionals, from aluminum fabricators and engineers to architects and individual customers.
The majority of its products are manufactured exclusively at its own state-of-the-art factory, ensuring optimal quality control and technical excellence.
About the project
Just as DOUKAS S.A. is trusted by leading professionals in the construction industry, we joined forces to elevate and amplify its reputation and leadership position. Through our strategic collaboration, we aimed to showcase the company’s decades-long expertise, highlight its technical capabilities, and strengthen its market presence through innovative digital marketing tools.
Our mission was to upgrade the company’s corporate image, honoring its legacy and the quality it represents.
What we did
Digital Marketing & Social Media Presence
DOUKAS S.A. stands as a model of consistency, technical expertise, and professionalism in the construction materials sector. With a strong focus on delivering specialized support and deep product knowledge, the company has steadily earned the trust of the market.
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Digital Marketing & Social Media Presence
Performance
As it embraces the digital era, DOUKAS prioritizes maintaining its leadership while expanding its influence across the digital landscape. Its digital strategy focuses on actively showcasing products and projects across all available channels, aiming for direct and effective engagement with its audience.
DigitalUp designed and implemented a cohesive digital marketing plan that preserved the brand’s professionalism while enhancing its technological edge and commercial value.
Trust-based relationships with clients and partners remain a central pillar of the strategy, ensuring that DOUKAS stays ahead in the ever-evolving digital landscape.
Goals & Vision
After more than four decades of successful operations in the Greek market, DOUKAS S.A. sets its sights on two key goals: maintaining its leading position domestically and expanding dynamically into international markets.
The company’s growth strategy is built on quality, innovation, and continuous improvement, with people at the core, both within the organization and in its relationships with clients and partners.
Channels
DOUKAS S.A. has built a strong online presence, fully leveraging Google tools and its wide partner network to ensure its products and services are easily discoverable. Additionally, it uses Meta platforms (Facebook & Instagram) to engage with its audience and enhance brand awareness.
Email marketing plays a central role in communicating with B2B partners and clients, while Viber is used for direct, real-time customer and partner interaction.
Results
The results of our collaboration are clearly reflected in key performance metrics, reinforcing the brand’s digital identity and business performance.
These figures reflect the success of our strategy and DOUKAS’s effective transition to a modern, digitally driven business model.
The Success Story
+53,51% increase in users
+51,36% increase in website sessions
+100% increase in visits to the contact page
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