Eliton

Industry: Furniture Manufacturing

Eliton is a leading company in the furniture industry, with over 59 years of experience in the production of high-quality and innovative furniture.

The company offers fully customized furnishing solutions, prioritizing premium craftsmanship and modern design. Eliton operates one of the largest furniture production facilities in Greece, equipped with advanced machinery and showrooms in key locations such as Gerakas, Glyfada, and Kifisia.

What we did

01. Design & Development
02. Digital Marketing & Social Media Presence

The DigitalUp team undertook the full redesign of Eliton’s website, aiming to create a modern and functionally efficient digital environment that showcases the brand’s product quality and character with clarity and professionalism.

01/
Design & Development

The design followed a clean, minimal aesthetic with architectural influence, with emphasis on legible typography, a balanced layout, and a mobile-first experience. Key product categories, such as kitchens and wardrobes, are presented through visually refined and well-structured pages.

In parallel, we handled the content writing and editorial process for the entire website, focusing on clarity, brand-consistent tone, and SEO optimization. The content was developed with a keyword-based strategy to enhance Eliton’s organic visibility in search engines.

To further enhance user experience, we implemented an interactive appointment booking form. Visitors can select the product category of interest (e.g. kitchen furniture or wardrobes), the showroom that suits them best (Glyfada, Kifisia, Gerakas, etc.), as well as their preferred date and time via a calendar picker. The process is simple and user-friendly, encouraging direct and personalized contact with the company.

The new Eliton website functions as a complete tool for strengthening the brand’s digital presence. It combines aesthetic consistency, technical precision, and commercial focus, enhancing awareness and attracting new customers both online and in-store.

02/
Digital Marketing & Social Media Presence

Performance

DigitalUp also manages the Performance Marketing strategy for Eliton, with the goal of boosting the brand’s digital presence, increasing brand awareness, and driving traffic to both the e-commerce platform and physical showrooms. Our strategy is built on a multi-channel approach, utilizing the full potential of Meta Ads, Google Ads, and email marketing.

This performance strategy aligns directly with Eliton’s commercial goals, offering a solid framework for consistent digital visibility, targeted audience acquisition, and meaningful integration between the online presence and in-store visits.

Goals & Vision

Eliton’s digital strategy focuses on increasing website traffic, enhancing brand awareness, and generating targeted conversions from users interested in its products. The goal is to attract new customers, strengthen relationships with existing ones, and continuously improve the on-site experience to maximize conversions and ultimately drive sales.

Channels

Eliton leverages a comprehensive mix of digital communication channels to connect and interact with its audience. The redesigned website serves as a central hub for product presentation and navigation, while the brand’s steady presence on social media highlights its visual identity and design philosophy. At the same time, targeted Social Media Marketing campaigns and Meta Ads increase brand visibility and local foot traffic to the physical stores. Email marketing supports audience retention through regular newsletter updates and promotional content, while SEO optimization strengthens organic search performance and drives continuous growth in traffic and conversions.

Results

Since the beginning of our collaboration, Eliton has experienced a significant uplift in overall performance, with strong results in user engagement and website traffic. Our SEO and digital marketing strategies have contributed to a substantial increase in new users and improved interaction metrics.

The Success Story