Kounelis & Associates is an insurance agency in Ilioupoli with more than 20 years in business and a strong partnership with Ethniki Insurance. It designs plans for individuals, families and businesses, and supports nearly 10,000 policyholders.
The new website had to speak to two audiences at once: people looking for insurance and people looking for a career in the industry.
DigitalUp designed and developed a site that makes insurance plans easy to discover and opens a clear path to contact and partnership.
About the project
Insurance is a decision built on trust. Visitors want to see who the people behind the policy are, which company backs them and what they can cover. For Kounelis & Associates, whose work rests on values such as honesty, respect and teamwork, this had to come through from the very first screen.
At the same time, the agency grows by bringing in new associates. The site also had to work as a recruitment tool for professionals who want to start or advance their careers as insurance advisors.
The goal was threefold:
- Present every insurance plan clearly and concisely.
- Bring in new clients, with easy-to-find contact options.
- Attract new associates, with a dedicated career path.
What we did
01. Web Design
02. Web Development (WordPress Platform)
Our approach was based on a clean, minimal design that conveys security, and a structure that guides every visitor, client or associate, to their own next step.
01/
Web Design
The design pairs the timeless quality people expect from the insurance industry with a modern look.
- Deep blue and light blue, a palette that highlights the partnership with Ethniki Insurance, whose logo already appears in the hero.
- Real photos of the team instead of stock images, because trust starts with faces.
- A numbered presentation of services (01 Savings, 02 Health, and so on) for quick reading.
- Two permanent CTAs in the header, “Become an associate” and “Contact”, visible on every page.
The result is a calm, confident site, just the way you should feel when you get insured.
02/
Web Development (WordPress Platform)
The site was built on WordPress, so the agency team can manage it easily and keep adding to it.
- Responsive, mobile-first build, with a full-screen menu on mobile.
- A Career Opportunities section with a CV submission form and file upload.
- A News & Activities section with categories, such as Awards & Recognition, which the team keeps up to date.
- GDPR-compliant forms, with privacy policy consent.
A foundation that grows with the agency and its team.
Goals & Vision
The new website gives Kounelis & Associates a digital presence that matches the prestige of its partnership with Ethniki Insurance.
- More families and businesses finding the plan that fits them.
- A steady source of new associates for the team.
- A place where every award and activity of the agency is visible.
The goal is for the agency to keep growing, with its people and values at the heart of its communication.
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