About the project
Drawing inspiration from the minimal aesthetics and bold prints of fashion designer Nadia Rapti, the DigitalUp team envisioned the brand’s new digital presence, designing a modern, fully responsive online store on the Magento 2 platform.
What we did
01. Design & Development
02. Digital Marketing & Social Media Presence
Design & Development
Through the design approach we followed we chose the black and white palette to create a free, simple design that inherits all the special elements of the brand that dares and “breaks” the rules, creating its own current in the global chessboard of the big fashion houses. The vertical, sticky menu on the left combined with the vertical alignment of the cart, search and account on the right establish a clean, ultimate navigational feel for the visitor, adding the element of surprise to the next click.
Unique functions that highlight this logic are the ajax search with the full width display of products as well as popular and recent searches and the gallery on the product page which, while growing downwards, while the content on the right remains constant. Finally, the e-mail function when in stock offers the visitor the possibility to be informed when the garment or accessory he liked becomes available again.