Palamaiki S.A. is one of the most recognized names in the home textiles sector in Greece, with 45 years of continuous market presence. Since its establishment, it has managed to establish itself as a leading supplier of high-quality, aesthetically pleasing products, offering one of the richest collections of home textiles for every space in the modern Greek household. The philosophy of Palamaiki is based on meeting the everyday needs of households with contemporary, beautiful, and functional products. Its collections are refreshed twice a year, enhancing the experience not only for the end consumers but also for professionals in retail and hospitality.
About the project
Our collaboration with Palamaiki began in 2023, aiming at the overall enhancement of the company’s digital presence and the expansion of its commercial activities through targeted digital marketing initiatives. Our approach focuses on leveraging all key digital channels to attract new audiences and strengthen relationships with the existing customer base. Our goal was to build a stable and effective digital environment that reflects Palamaiki’s core values and boosts its commercial momentum.
What we did
Digital Marketing & Social Media Presence
The digital marketing strategy we implemented for Palamaiki combined advertising campaigns, content creation, and technical optimization. We designed and executed targeted Google Ads and Meta Ads campaigns with the objective of increasing sales and raising brand awareness. Simultaneously, we systematically optimized the SEO of the existing website to improve organic ranking and increase traffic from search engines. Email marketing was utilized as a key tool for maintaining contact with the audience, through personalized newsletters featuring commercial offers, discounts, and home decoration tips. Furthermore, we created and manage the social media content to ensure a consistent and visually harmonious brand presence across Facebook and Instagram.
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Digital Marketing & Social Media Presence
Performance
The targeted advertising campaigns we run on Google and Meta platforms have significantly contributed to increasing website traffic and user engagement, while also enhancing Palamaiki’s brand recognition and attracting quality traffic to its digital channels. At the same time, continuous content and website structure optimization (SEO) focuses on key industry keywords related to home textiles, resulting in growth in organic traffic and improved search engine rankings. Moreover, through regular newsletters and promotional emails, email marketing strengthens the relationship with the customer base, increasing loyalty and repeat purchases by delivering tailored content that meets the recipients’ needs and preferences.
Goals & Vision
The primary goal of Palamaiki in the digital space is to increase traffic to its digital channels, strengthen brand awareness, and promote its products to targeted audiences. The company aims to attract new customers, reinforce relationships with existing ones, and continuously improve user experience to boost conversions and sales.
Channels
Palamaiki leverages a multifaceted digital ecosystem, which includes its website, social media platforms (Facebook, Instagram), advertising platforms (Google and Meta), as well as email marketing, creating a cohesive and effective digital presence.v
The Success Story
+9.04% Transactions
+17.05% Revenue
+10.09%Users
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