Palladion Gym has been operating in Ilioupoli since 1987. Today it runs two gyms with more than 3,000 active members, offering open gym, personal training, group classes and a Pilates House.
A gym with such a lively day-to-day atmosphere still had a retro-looking logo that didn’t reflect its energy.
DigitalUp designed Palladion’s new identity and the website that brings it online, aiming for a brand that is bolder, more urban and closer to its audience.
About the project
In fitness, a brand doesn’t live on a screen alone. It lives on the gym walls, on members’ water bottles, on posters and on social media. The new identity had to work equally well everywhere and have enough character to be recognized at a glance.
The website, in turn, had two jobs: show Palladion’s atmosphere to anyone who hasn’t walked through the door yet, and help visitors quickly find facilities, programs, memberships and the team.
The goal was threefold:
- Leave Palladion’s retro image behind with a modern, energetic identity.
- Carry that energy into digital, intact.
- Turn the site into a conversion tool, with online membership purchase.
What we did
01. Web Design
02. Web Development (WordPress Platform)
03. Branding
Our approach started with the identity and carried through to the website, so Palladion has the same strong character in the gym and on screen.
01/
Web Design
The website was designed as a natural continuation of the branding, with strong character and no compromise on usability.
- A dark look, large black-and-white photos and purple tones, with the diagonal shape of the lightning bolt cutting across the hero.
- Numbers in circles (gyms, open 7 days a week, trainers, members) that capture Palladion in seconds.
- Facility cards with custom icons for Open Gym, Personal Training, Groups and Out Cross.
- A permanent “Buy membership online” button in the header and membership cards with clear pricing.
Visitors find what they’re looking for and reach checkout in just a few clicks.
02/
Web Development (WordPress Platform)
The site was built on WordPress, so the Palladion team can easily update programs, offers and content.
- Responsive, mobile-first build, with a full-screen menu on mobile.
- Integration with the online membership purchase platform.
- Dedicated sections for Pilates House, Our Team and the Gallery.
- A page for the Palladion app, with direct downloads from the App Store and Google Play.
A foundation that keeps pace with the gym as it adds new facilities and spaces.
03/
Branding
The new identity moves in a far more modern, dynamic and urban direction.
- Black, white and vivid purple, with high contrast and a digital look.
- A custom geometric logo with more aggressive typography and a lightning bolt symbol, for strong character and recognition.
- A graphic language of sharp shapes, patterns and diagonals that suggest energy and movement, plus dark photography with purple lighting.
- Custom illustrations, stickers and motivational phrases, applied to merchandise, posters, flags and water bottles.
A bold fitness brand that works equally well offline and online.
Goals & Vision
Palladion now has an identity and a website that do more than inform: together they form a complete digital extension of the brand.
- An image that is recognizable from the gym floor to social media.
- More memberships, sold directly through the site.
- A system that can take on new offerings, such as the Pilates House.
The goal is for Palladion to keep being, in its own words, by its members’ side every day.
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