SM Group is one of Greece’s leading bus and coach suppliers, active since 1981 in new and used vehicle sales, spare parts and after-sales support.
The new company was formed by the merger of Stamatiou and Maxakoulis, and it needed an identity that introduced it as a single Group, not as the sum of two names.
DigitalUp designed the new corporate identity and the website that brings it online, aiming for a consistent image at every customer touchpoint.
About the project
SM Group represents manufacturers such as Setra, Scania, Isuzu and Mercedes-Benz, and operates a 4,200 m² facility with showrooms, a service center and an organized spare parts warehouse. In 2025, Busparts Solutions, a bus parts specialist, joined the Group.
Its customers are professionals: transport companies and fleet managers who buy, maintain and renew vehicles over many years. After the merger, the company’s presence had to express a single entity, with one voice and one image, leaving the two previous brands behind.
The goal was twofold:
- Create a unified, recognizable identity for the new Group.
- Upgrade the company’s digital presence with a site that leads from the Group’s story to its services.
What we did
01. Web Design
02. Web Development (WordPress Platform)
03. Branding
Our approach started with the identity and carried through to the website, so the brand and the digital experience spoke the same language from day one.
01/
Web Design
The website was designed as a guided journey: from who SM Group is to what it can do for the customer’s fleet.
- A hero with the message “Reliable on every route” and large photos of the vehicles and facilities.
- Clear architecture: Vehicle Sales (New, Used), Spare Parts Sales, After Sales, Company News.
- Big numbers (40+ years, 4,200 m²) that offer proof at a glance.
- Red CTAs for the key next steps, such as “Book your service online” and “Talk to an expert”.
Users explore at their own pace without losing their way to contact.
02/
Web Development (WordPress Platform)
The site was built on WordPress, on a design system made to grow.
- Responsive, mobile-first build for every device.
- Bilingual structure, in Greek and English.
- Modular templates, so new products, services or Group companies, such as Busparts Solutions, can be added without design changes.
- A Company News section that the SM Group team keeps up to date.
A foundation on which SM Group’s ecosystem of products and services can keep expanding.
03/
Branding
The new identity presents the Group as a modern, dynamic business.
- Red, black and white, for a bold, high-contrast corporate look.
- A distinctive symbol made of curved lines that suggest movement and the open road, as the core element of recognition.
- Clean typography that reads easily on everything from a business card to the side of a vehicle.
- Applied across corporate stationery, business cards, vehicles and other brand touchpoints.
The result is a unified image that is instantly recognizable wherever SM Group appears.
Goals & Vision
SM Group now has an identity and a website that present it as a unified, modern Group with more than 40 years of experience.
- An image that is recognizable at every touchpoint, from print to vehicles.
- A site that brings professional customers closer to sales, service and spare parts.
- A design system ready to take on new Group activities.
The goal is for SM Group to be the customer’s partner for the whole journey, from the first purchase to the last service visit.
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