Black Friday 2025 is coming on November 28. If you manage an online store, you already know this day can define your revenue performance for the entire quarter. Success doesn’t happen by chance, it’s the result of planning, precision and flawless execution.
Start Now
Preparation begins today. Start by reviewing last year’s data: which products had the highest demand, what time of day your traffic peaked and which channels brought in the most orders. Define measurable goals not vague targets like “more sales,” but specific objectives such as increasing your AOV or attracting new customers.
A Website That Can Handle the Heat
Your website’s speed isn’t just a technical detail, it’s a profit driver. Use Google PageSpeed Insights to test its performance. Aim for loading times under two seconds, especially on mobile, where the majority of purchases take place. Test the entire checkout flow multiple times and make sure all payment gateways work smoothly. Have backup options in place and use a CDN to withstand sudden traffic spikes.
Inventory and Offers
Industry research shows that stockouts cost retailers billions each year in lost revenue. Analyze which products sold out quickly last year and make sure you have sufficient inventory this time. Set up low-stock alerts to act early and avoid missed sales.
Today’s consumers expect more than a “-30% on everything” discount. They want to feel they’re getting something truly special.
Create:
- Early access for loyal customers with a 24-48 hour head start
- Bundles that increase basket value
- Countdown timers that add a sense of urgency
These tactics leverage FOMO (Fear of Missing Out), without resorting to manipulation.
Email Marketing and Checkout
Your email marketing strategy for Black Friday should begin weeks in advance. Two weeks before, send teaser campaigns that build anticipation. One week before, reveal your offers. During Black Friday itself, reminder emails with countdowns and SMS notifications during the final hours are essential.
At the checkout stage, every obstacle cost you sales. Offer guest checkout without requiring account creation, enable Apple Pay and Google Pay for faster payments and display shipping costs from the very start. If you can provide free returns, make them visible, it’s a crucial trust factor for today’s shoppers.
After Black Friday
Black Friday brings a surge of new customers, but real success is keeping them. Send a thank-you email including recommendations for complementary products. A week later, request a review and offer a small discount for the next purchase. A month later, encourage them to join your loyalty program.
Finally, analyze your results. Identify what worked best and which channels delivered the highest ROI. This knowledge will form the foundation of your strategy for 2026.
Are You Ready?
Black Friday success is never random, it’s the outcome of strategic planning. At DigitalUp, we help eShops transform this once-a-year opportunity into a lasting growth engine. From eShop development to campaigns that deliver measurable results, we’re here to support you every step of the way.
by 
Comments are closed here.