R.O.I.
Digital Marketing
R.O.I.
What is the ROI; It is the acronym of Return on Investment (ROI).
More… It arises from the following fraction: ROI = (revenue of an investment – Cost of investment) / Cost of investmentAlways be positive and greater than one.
An Indicator That Positively Affect The ROI, Is The Life Cycle Of A Customer (CLV).
DigitalUp interests us the whole life cycle of a client includes 6 stages:
01/
Prospective client:
Potential customers from research or from lists
02/
New customers:
Customers who purchase for first time
03/
Active customers:
Customers who purchase products-services
04/
Repeated customers:
Customers who want to retain their
05/
Occasional customers:
Occasional customers: Seasonal clients, customers not repeated
06/
Former customers:
Customers that have stopped cooperating with us
Also at DigitalUp we inspect ROAS:
Return on Ad Spead, which shows how much the performance of each operation of the business is, such as new customer acquisition cost.
Your goals deserve the right digital strategy.
Together we will design the solution that suits you.
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