What is the ROI; It is the acronym of Return on Investment (ROI).
More… It arises from the following fraction: ROI = (revenue of an investment – Cost of investment) / Cost of investmentAlways be positive and greater than one.
An Indicator That Positively Affect The ROI, Is The Life Cycle Of A Customer (CLV).
DigitalUp interests us the whole life cycle of a client includes 6 stages:
01/
Prospective client:
Potential customers from research or from lists
02/
New customers:
Customers who purchase for first time
03/
Active customers:
Customers who purchase products-services
04/
Repeated customers:
Customers who want to retain their
05/
Occasional customers:
Occasional customers: Seasonal clients, customers not repeated
06/
Former customers:
Customers that have stopped cooperating with us
Also at DigitalUp we inspect ROAS:
Return on Ad Spead, which shows how much the performance of each operation of the business is, such as new customer acquisition cost.
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