Google Display
Google Adwords
The team of DigitalUp is certified by Google.
Google Display is provided by Google in order to display our advertisement while we are able to use the vast network of partner site, known as Ad Sense. We can display:
01/
Contextual
Can display targeted text in Google’s network of partners, which will have an active link and increase our site visits.
What more targeted? To read an article about the insulation in a blog and next article be advertising a shop insulating materials in text form. We can target with keywords and with editorial content issues.
02/
Banner
With active dynamic banner to link that leads to our website. Choosing on which site network Ad Sense depends on our goal. We can choose which of all the sites, with what topics and what public. So we can choose about site cars and display our advertisement only to men of a specific age
These taken together with Remarketing then we can achieve great results and increase ROI.
Display Ad, combined with Remarketing can achieve great results and increase ROI.
Your goals deserve the right digital strategy.
Together we will design the solution that suits you.
Frequently Asked Questions (FAQ)
How much do Google Display Ads cost?
Google Display Ads run on either a CPC or CPM model, depending on your campaign objective. Display clicks are typically cheaper than Search, with average CPCs ranging from €0.10–€0.40. For effective testing, a realistic monthly budget is €300–€800, providing enough impressions and conversions for meaningful optimization.
Do Google Display Ads perform well?
Display Ads are ideal for brand awareness, remarketing, and mid‑funnel engagement. Average CTR usually ranges between 0.3%–0.8%, while remarketing campaigns can reach up to 2% CTR. Performance depends heavily on creative quality, audience targeting, and frequency settings.
How does targeting work in Display Ads?
Google uses demographic data, interests, behaviors, browsing patterns, and machine‑learning signals to show your ads to the right audience. Core targeting categories include affinity, in‑market, custom audiences, and remarketing. Choosing the right combination significantly improves campaign effectiveness.
What is the difference between Display Ads and Performance Max?
Display Ads focus on specific placements and audiences, giving you more control over where your ads appear. Performance Max uses all Google channels—Search, Display, YouTube, Discover, Maps—with full automation. Display is ideal for targeted awareness and remarketing, while Performance Max is designed for broad reach and conversion optimization.
by 
