Viber & SMS Marketing

Digital Marketing

eshop

Turn Messages into Sales

We build data-driven Viber & SMS campaigns with rich media, smart automations, and guaranteed SMS fallback.

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Cut Through the Noise of Social Media & Inboxes

In today’s digital market, consumers are bombarded with hundreds of ads every day. Viber & SMS Marketing remains the most direct and personal communication channel, with promotional messages being read within the first 3 minutes of delivery.

At DigitalUp, we don’t just send “bulk messages.” We design end-to-end omnichannel strategies that integrate your e-shop or CRM with Viber & SMS, delivering personalized experiences that boost customer retention and Customer Lifetime Value (CLV).

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Why Choose DigitalUp for Viber & SMS Marketing?

    • Rich Interactive Content (Viber): Upgrade your messaging with up to 1,000 characters, high-resolution imagery, and interactive Call-to-Action (CTA) buttons that drive traffic straight to your website.
    • SMS Fallback Mechanism (Failover): Never lose a customer. If a Viber message fails to deliver (e.g., recipient is offline), our system automatically reroutes it as an SMS.
    • E-Commerce & CRM Automations: Seamlessly connect Viber & SMS with your e-shop (WooCommerce, Shopify, Custom) to send automated messages: Abandoned Cart Reminders, Order Tracking & Back-in-Stock Alerts.
    • Smart Audience Segmentation: Divide your database into targeted segments based on past purchases, buying frequency, and customer preferences.
    • Pay Only for Delivered Messages: Keep your budget efficient by paying strictly for successfully delivered messages on Viber.
    • Branded Sender ID & Verified Badge: Build brand trust by displaying your official business name and logo as the verified sender.

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Our Methodology

    • Database Analysis & Segmentation: We evaluate your contact list, ensure full GDPR compliance, and segment your audience for precise targeting.
    • Strategy & Creative Copywriting: We craft compelling copy and design custom high-converting visuals (banners).
    • Setup & Automation Integration: We configure your Verified Viber Business Account and integrate APIs directly into your tech stack.
    • Testing & A/B Testing: We test message variations, promotional offers, and dispatch times to identify the combination with the highest CTR.
    • Real-time Analytics & Optimization: We continuously track Open Rates, Clicks, Conversions, and ROI to optimize future campaigns.

Ready to Scale Your Sales with Viber & SMS?

Contact the DigitalUp team today to build a custom communication strategy tailored to your brand’s needs.

Frequently Asked Questions (FAQ)

What is the main difference between Viber Marketing and SMS Marketing?

Viber supports Rich Media content (up to 1,000 characters, images, and CTA buttons) at a lower cost per delivered message. SMS is limited to 160 plain-text characters but offers 100% reach across all mobile devices, even without an active internet connection. Combining both (Viber with SMS Fallback) delivers maximum performance and reach.

How does SMS Fallback work?

Our system attempts to deliver the message via Viber first. If the recipient doesn’t have the app installed or is offline within a set timeframe, the message is automatically converted and sent as a traditional SMS, guaranteeing 100% delivery.

Is Viber & SMS Marketing GDPR compliant?

Absolutely. All campaign dispatches strictly target contact lists that have provided explicit consent (Opt-in). Furthermore, every message includes an immediate, hassle-free opt-out mechanism (Unsubscribe link).

What is a Branded Viber Sender ID and how do I get one?

It is the official registration of your company’s name and logo on Viber, accompanied by the green “Verified” badge. DigitalUp manages the entire application and verification process with Rakuten Viber on your behalf.

How do I track sales (ROI) from a Viber/SMS campaign?

We implement custom UTM tracking parameters within the buttons and links of your messages, seamlessly integrating with Google Analytics 4 (GA4) and your e-shop. This allows you to track exactly how many users clicked, how many purchases were completed, and the total revenue generated by each campaign.