Avvento, all about shoes!

Industry: Multi Brand for Shoes & Accessories

Avvento has a big range of well-known brands and own labels with the greatest quality in shoes for men and women, but also in accessories such as bags.

They obtain a chain of retail stores & a franchise that started in 2010 with their first store in Ilioupoli. The next step to complete their vision of being close to the consumer in every part of Greece was the creation of their e-shop.

In 2019, another goal is achieved for Avvento, with the launch of the second own label of women’s shoes, A.NI.MA. Reinforcing the brand name and the labels is deemed vital, and is supported through an action plan, alongside with the enrichment of the product mix with favorite Greek and international brands.

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About the project

Successfully completing 10 years in the retail business, in 2020 we renew Avvento’s presence with the redesign of their e-shop.

What we did

01. Design & Development
02. Digital Marketing & Social Media Presence

A project that came to continue the already successful collaboration of DigitalUp with Avvento’s team. For this project, the collaboration of the developers, designers and marketer’s resulted in a modern e-shop with elevated esthetics and functionality that serves the user experience, making the completion of a purchase easy and quick.

01/
Design & Development

Implemented in Magento 2, the new online store Avvento Shoes, provides the visitor with a fast and extremely easy navigation. By implementing an interface between the Magento platform and the OptiPlan software system, we have achieved the immediate updating of data for the visitor for more than 20,000 products of well-known brands of women’s and men’s footwear as well as accessories. Through our custom implementation, we optimized the management of the company’s orders through the automatic voucher version when issuing the receipt from the erp system.

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02/
Digital Marketing & Social Media Presence

Performance

In such a competitive industry such as the fashion world, monitoring competitors and staying on top of the trends is crucial. DigitalUp marketing team through research on the latest trends and planning for short-term and long-term actions creates a business plan, ensuring that the presence of Avvento is strong and reflects across all major advertising channels (Facebook, Instagram, Google). Analyzing data from the ongoing actions, but also comparing the previous years, determine the optimizations of the advertising accounts and the modifications for our marketing plan.

The image of a multi-brand shoe store is demanding. The promotion of the individual brands has to be in accordance the company’s aesthetic, which is cohesive in all touch points. This gives substance to the brand’s identity of Avvento, which acquires character in terms of content and recognizable look and feel in digital channels, such as social media, newsletters, and the e-shop.

Results

Having the new redesign of the e-shop live for a year now, the results predict an even more successful course!

The Success Story

43.05% TRANSACTIONS

42.61% INVESTMENT INCOMES

12.11% CONVERSION RATE