Ckontova

Industry: Fashion Designer Brand

Christina Kontova envisioned and created a brand that combines elegance with a minimalist aesthetic, through clothing that harmoniously embraces the female figure and adapts to every moment of the day, from the office in the morning to evening outings. With clean lines, subtle details, and an emphasis on comfort, every creation of ckontova flatters the body, offering a sense of accessible luxury that perfectly accompanies the modern woman in her daily life.

Since 2018, DigitalUp has been strategically collaborating with the ckontova brand, building a relationship based on mutual trust and creative development. Beyond technical support, DigitalUp has stood as a valuable partner in the development of the brand’s digital presence, contributing to the promotion of its aesthetic identity and commercial strength.

With consistency, vision, and a deep understanding of the fashion industry, DigitalUp has strengthened ckontova’s image in a highly competitive environment, providing the necessary stability and exposure for it to stand out.

What we did

01. Design & Development
02. Digital Marketing & Social Media Presence

At DigitalUp, we believe that every brand has the potential to stand out. We created a website for ckontova that not only meets but exceeds international fashion standards, combining impressive design with flawless functionality. From browsing to completing a purchase, our goal was to provide a unique user experience. Our team, with expertise in the fashion industry and made up of designers, developers, and marketers, created a platform that strengthens the brand’s identity and enhances its position in the market.

01/
Design & Development

The new ckontova e-shop exudes minimal luxury and highlights the elegance of designer Christina Kontova through clean lines and a neutral color palette. The DigitalUp team developed a website that combines dynamic images and videos to showcase the brand’s creations, while maintaining the aesthetic and identity of ckontova. The distinctive use of typography helps optimize the presentation of commercial information without losing the brand’s detail. The website was developed on the Magento 2 platform and includes integration with the SoftOne system to enhance the smooth operation and commercial growth of the brand. This section also refers to the main features of the e-shop, such as responsive design, emphasis on user experience (UX), and commercial performance while maintaining a high-end aesthetic.

02/
Digital Marketing & Social Media Presence

Performance

The marketing strategy we followed for ckontova was based on a proper understanding of the brand and its audience. Through extensive research and A/B testing, we successfully defined the brand’s Persona and enhanced its recognition as well as its purchasing power. We then implemented targeted Meta Ads and Google Ads campaigns that strengthened the brand’s presence in the digital landscape and supported its growth in the market. The goal was to ensure consistency in communication and to highlight the unique identity of the brand through social media and advertising campaigns.

Goals & Vision

Our vision was to enhance the dynamic presence and recognition of the ckontova brand, based on the high quality of Christina Kontova’s creations and communicating them as a competitive advantage. Our goal was to increase website traffic and sales through modern digital marketing strategies, leveraging images and videos to create content that stands out and meets international standards.

Channels

To achieve the goals, we conducted a comprehensive analysis of digital channels (Social Media, Google Ads), identifying significant growth opportunities and improving ROAS. Remarketing strategies were applied with the goal of increasing sales, profits, and building loyal customer bases.

To enhance Content Marketing and the brand’s image, the special “UNTOLD” section was created, which combines fashion suggestions with products from each collection of the designer, offering a complete experience to visitors.

Results

From September 2018 to today, the results of our collaboration with ckontova have been impressive. These results reflect the success of our strategy and the effectiveness of our actions in the digital space.

The Success Story