The “JBK Kounelis Power Tools Center” Company, was founded in 1989. JBK Company was active in the repair, maintenance and service of power tools.
The company’s activity in the first years in the field of repair and maintenance resulted in trade, as well as the import of tools.
Having the experience of repair and maintenance, the company imports and markets tools of the most reliable brands, such as Bosch, Dewalt, Makita, Ridgid, Rems, Eibenstock and many more. The result was the rapid development of the company in the field of sales, not only in Greece but also in many other European countries.
About the project
The JBK Kounelis e-shop enables the visitor of the company’s website (one of the most mondern and up-to-date website in terms of tools) to be informed about the new products, the availability, as well as the technical characteristics of each tool, with detailed descriptions and wuth official videos of each dealership (or delegation).
What we did
01. Design & Development
02. Digital Marketing & Social Media Presence
In addition, throudh the website there is the possibility of ordering any tool. The customer can effortesly order the code of his choice and receive his order immediately, wheter located, in Greece or adroad.
Design & Development
The company’s e-shop “JBK Kounelis Power Tools Center”, designed by DigitalUp, offers an improved navigation experience to the end consumer from all kinds of devices such as laptops, tablets and mobile phones.
We offer advanced search methods using voice search, an application that makes every e-shop more friendly, especially those with hundreds of products.
Through the points reward system, consumers have access to exclusive products and discounts and of course are rewarded for every order they place in the e-shop, thus creating loyal customers!
Consumers can directly, easily and quickly compare more than two tools in order to find the best solution for them and quickly choose more than one product with the smart function of adding related products to the cart, with what they see at that time!
Digital Marketing & Social Media Presence
We give possibilities that make our eshop very friendly to consumers.
We offer advanced search methods using voice search, an application that makes every eshop more ergonomic and especially those that have hundreds of products.
The reward system of our customers, consumers have access to exclusive products and discounts and of course they are rewarded for every order they place in the e-shop, thus creating loyal customers!
The customer can directly, easily and quickly compare more than two tools in order to find the best solution for him. Choose all the products that interest you and see in detail the possibilities and the advantages of each one.
Quickly and instantly select more than one tool / consumable with the “smart add to cart related products” application, with what you see in real time!
Goals & Vision
The tool market is directly affected by the season, the extraordinary changes of the weather, the period and the works that either want suitable conditions or must be in specific months.
All this always in relation to supply, demand and competition.
The sale is achieved through search engines (Google) but also through Social Media (Facebook). We use all the platforms that can give us either direct sales or assisted sales. At the same time, through Social Media, we strengthen the brand in order to help sales through direct or referral sales, phone sales and through our physical store. The reminder of the Brand and the solutions comes through the Newsletter while all the above are measured and examined through Analytics in order to find our best future strategy and our ideal market moves!
The Success Story
Compare 1st 2021’s six months & 1st 2020’s six months
+21.48% Ecommerce Conversion Rate