Tzous Bar serves fresh juices, smoothies, smoothie bowls, bagels and specialty coffee, but as the brand itself says, it’s not just a juice bar. It’s a meeting spot with a strong social, youthful character.
The challenge was to give the brand an identity as lively as the community it gathers around it, ready to travel to new stores through franchising.
DigitalUp designed Tzous Bar’s new identity and the website that brings its culture online.
About the project
In a market where healthy concepts look more and more alike, Tzous Bar stands out with something that can’t be copied: the way it talks. The name itself plays with language, and the brand has its own vocabulary, from its “Tzousi philosophy” to “#ΤΖΟΥΣΙ”.
The identity had to make the most of this personality and work across many touchpoints, from cups and packaging to social media and merchandise. The website, in turn, had to speak to three audiences: customers, the community and potential franchise partners.
The goal was threefold:
- An identity that is fresh, recognizable and fun.
- A website that carries the brand’s character without sacrificing usability.
- A clear path for anyone who wants to open their own Tzous Bar.
What we did
01. Web Design
02. Web Development (WordPress Platform)
03. Branding
Our approach started with the brand’s identity and voice and carried through to the website, so Tzous Bar is just as recognizable at the counter as on screen.
01/
Web Design
The website was designed as an extension of the identity, with personality in every scroll.
- Bold typography, playful copy and hashtags (#ΤΖΟΥΣΙ, #ΓΙΑΜΙ, #ΤΟΠΟΦΔΕΤΟΠ) that carry the brand’s voice.
- Large product photos, illustrations and a cream background with a fine grid that recalls a notebook.
- A simple structure with direct access to the menu, philosophy, Our Stories, community, franchise and contact.
- A carousel for snacks and menu cards with a photo, description and price.
A site that is easy to read and reminds you at every point which brand you’re with.
02/
Web Development (WordPress Platform)
The site was built on WordPress, so the Tzous Bar team can update the menu, stories and community content on its own.
- Responsive, mobile-first build, because the brand’s audience lives on mobile.
- Bilingual structure, in Greek and English.
- A franchise section for potential partners and a CV submission form.
- Modular pages for the menu, Our Stories and community, ready for new content.
A foundation that grows with the brand and its new stores.
03/
Branding
The identity blends retro influences with modern, playful design.
- Dark green, pink and warm cream tones, for a friendly, easily recognizable result.
- Distinctive, retro-inspired typography that gives the logo character at first glance.
- Illustrated characters, stickers and taglines such as “add some Tzous to your life” and “Ciao Bye Tzous”.
- Applied across social content, cups, packaging, cards and merchandise.
A playful, social and bold brand that people want to photograph and share.
Goals & Vision
The website works not just as a source of information, but as a digital extension of Tzous Bar’s culture and community.
- A brand that is recognizable on every cup, sticker and post.
- A community that keeps growing, online and offline.
- An identity ready to roll out to new stores through franchising.
The goal is for every new Tzous Bar to have the same energy as the first one. No stress. No hate. Just Tzous.
by 
