The UX (known as User Experience) is essentially the
ultimate goal of a site or an e-shop. It is the overall user experience when visiting a site or e-shop. An experience which is complex and depends on multiple factors, foremost of which is the clear (Usability).
As mentioned above, the UX is complex.
The configuration affects factors / variables, eg ease of finding information (Findability)
on which the reliability based (Credibility) which in turn leads to the creation of desire (Desirability) and so on …