In the process on page optimization we do all actions that affect the classification relating to the site.
What is On-Site SEO and Why is it Important?
On-Site SEO (or On-Page SEO) refers to all the optimization techniques applied within your website, aiming to improve its ranking in search engines like Google.
It includes the optimization of content, technical elements, and the overall user experience, ensuring that your page is easily accessible, understandable, and user-friendly — both for search engines and visitors.
Key Elements of On-Site SEO
To achieve the above, we focus on optimizing the following key elements:
1. Meta Title (Page Title)
The page title is the first thing users see in the search results.
- It should be clear and concise.
- Include the main keyword.
- Be compelling to increase the Click-Through Rate (CTR).
2. Meta Description (Page Description)
The meta description appears alongside the title in search results, encouraging users to click.
- Ideal length: 150-160 characters.
- Include primary keywords.
- Provide a clear and engaging message describing what users will find on the page.
3. Keyword Density
This refers to how frequently the target keywords appear within the text.
- Optimal density: 1-2%, to keep the content natural and not spammy.
- Place keywords in titles, headers (H1, H2), introduction, and conclusion.
- Use synonyms and related terms for variety.
4. Meta Keywords
Although meta keywords have decreased in importance in modern SEO practices, we still incorporate them where relevant to ensure page completeness.
5. Tags (Headings & Subheadings)
We apply proper heading tags (H1, H2, H3) to structure content effectively. This helps both users and search engines understand the hierarchy and topics of the page.
6. Friendly URLs
We audit and adjust URLs to be clean and descriptive. URLs should reflect the page content, enhancing both user experience and search engine crawlability.
Why Choose DigitalUp for On-Site SEO?
- A specialized team of SEO experts with proven results.
- Tailor-made SEO strategies customized to your business needs.
- Utilization of the latest techniques & tools for maximum effectiveness.
- Ongoing analysis & optimization to maintain top rankings.
Looking to Improve Your Website’s Ranking?
Contact us today for a personalized SEO analysis!