More than 70% of online shopping carts are abandoned before checkout. The difference between a profitable eShop and one that consistently struggles isn’t the products, it’s the user experience.
Slow Loading Speed
Every extra second of delay costs conversions. The issue becomes even more severe on mobile, where abandonment rates are significantly higher compared to desktop. If a user waits 3-4 seconds for a page to load, the likelihood of leaving skyrockets.
Use Google PageSpeed Insights and aim for loading times under 2 seconds. Compress images into WebP, enable browser caching and consider using CDN to reduce latency and handle spikes in traffic.
Complicated Checkout
Many customers abandon their cart because the checkout process is too long or too complicated. Every extra field, every additional step, every forced account creation acts as friction.
Offer guest checkout without mandatory registration. Enable Apple Pay and Google Pay. Reduce form fields to the essentials only. A properly optimized checkout can dramatically increase conversions.
Hidden Shipping Costs
The number one reason is that shoppers abandon their carts. Shipping fees that appear at the last moment. Surprises at checkout kill trust.
Display shipping costs early, either on the product page or directly in the cart. If you offer free shipping above a certain amount, make it visible. Transparency builds confidence.
Insufficient Product Information
Shoppers can’t physically touch the product, so they depend entirely on the information you provide. Poor photography or vague descriptions translate into lost sales.
Use high-resolution images from multiple angles. Include dimensions, materials and usage instructions. Add customer reviews, social proof significantly influences purchasing decisions.
Lack of Mobile Optimization
The majority of visits today come from mobile devices. A site that isn’t mobile optimized loses its biggest opportunity.
Test your site thoroughly:
- Are the buttons large enough?
- Is the checkout easy to complete on a small screen?
- Can users read product details without zooming?
The Solution
These five UX traps are responsible for most of the lost revenue in eCommerce. The good news? Every single one of them can be fixed.
At DigitalUp, we analyze your eShop’s user experience and identify exactly where you’re losing customers. From UX-optimized eShop development to digital marketing that brings qualified traffic, we cover every step of the journey.
Your eShop doesn’t need more traffic, it needs better UX.
by 
Comments are closed here.